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Casumo partners with Future Anthem to deliver AI-driven content personalisation
Oct 1, 2024 · original
Casumo is live with Future Anthem’s all-in-one personalisation product, Amplifier AI, powering personalised content recommendations for players . Casumo , a household name in the online gaming industry is excited to announce a new partnership with Future Anthem, the pioneering AI and data science powerhouse. This collaboration has seen Casumo go live with Future Anthem’s flagship product, Amplifier AI , to deliver personalised content recommendations that enhance the player experience. Amplifier AI, the all-in-one product to personalise every step of the player journey, will now power Casumo, enabling players to discover their favourite games more swiftly while also being introduced to new, contextually relevant titles. This real-time personalisation is set to elevate the gaming experience, aligning perfectly with Casumo’s mission to offer memorable and engaging player experiences. Ian T
Former UK Deputy Prime Minister Interviewed in Election Betting Investigation
Oct 1, 2024 · original
In a developing story, former UK Deputy Prime Minister Sir Oliver Dowden has been interviewed amidst an ongoing investigation into alleged election betting using insider information about the 2024 UK general election, according to Sky News. The probe, spearheaded by the Gambling Commission, examines accusations that individuals with privileged knowledge of the election date placed bets, potentially breaching gambling regulations. Sir Oliver Dowden’s interview comes after similar discussions with other key figures linked to former Prime Minister Rishi Sunak, including former parliamentary aide Craig Williams and ex-chief of staff Liam Booth-Smith. Although Dowden is not under investigation, he engaged with police to aid their inquiries. This inquiry follows the revelation that Craig Williams had placed a £100 wager on a July election shortly before Sunak’s official announcement of the dat
DraftKings Fined $200,000 by SEC for Disclosure Violations
Sep 30, 2024 · original
Sports betting giant DraftKings has been ordered to pay a $200,000 penalty after the U.S. Securities and Exchange Commission (SEC) found it in violation of disclosure rules. The fine comes as a result of DraftKings selectively disseminating material non-public information on social media platforms rather than sharing it with all investors, the SEC announced on Thursday. Details of the Violation According to the SEC, DraftKings’ public relations firm made posts on X (formerly Twitter) and LinkedIn in July of the previous year, touting the company’s “strong growth” despite the second-quarter financial results not yet being publicly released. The posts were subsequently removed at the company’s request; however, the necessary disclosures were not made available to all investors until a week later, the SEC noted in its statement. “It is essential that, when companies disseminate material, no
University of Bristol Study Highlights Surge in Gambling Ads During Premier League Opening
Sep 28, 2024 · original
A recent study led by the University of Bristol has unveiled a sharp rise in gambling-related marketing during the Premier League’s opening weekend. The findings spotlight a nearly threefold increase compared to the same period last year, sparking concern over the effectiveness of industry self-regulation and its impact on fans. Alarming Increase in Gambling Messages The investigation recorded 29,145 gambling messages across TV, radio, and social media during the opening weekend, a significant jump from the 10,999 messages counted last year. Additionally, gambling ads on social media were viewed over 24 million times, with 74% of this content not clearly labeled as advertisements, potentially violating advertising regulations. Calls for Stricter Regulation The study’s results have led experts, politicians, and former athletes to call for tighter regulations on gambling marketing within f
Apple Updates App Store Age Ratings in Australia and France
Sep 28, 2024 · original
Apple has announced changes to its App Store age ratings in Australia and France, aiming to enhance user safety, particularly for children. These adjustments reflect local regulations and are part of Apple’s ongoing commitment to creating a safe digital environment. New Regional Age Ratings The updated age ratings will appear alongside Apple’s global age ratings, requiring no action from developers. Currently, apps with “Infrequent or mild simulated gambling” are rated 12+, while those with direct gambling or “Frequent or intense simulated gambling” receive a 17+ rating on the App Store globally. However, the new policy in Australia mandates that any app featuring simulated gambling will now have an R18+ regional age rating in addition to the global rating. Similarly, in France, apps with a 17+ Apple global age rating will also display an 18+ regional age rating. Responding to New Guidel
Casumo Unveils Bold Rebranding with Snask
Sep 28, 2024 · original
Casumo has unveiled its most comprehensive rebranding to date, in collaboration with the international design and film agency Snask. This innovative rebranding effort introduces a fresh identity anchored by Casumo’s new core values, which are designed to reflect the company’s commitment to pushing boundaries, fostering collective achievements and approaching every challenge with care. values are designed to reflect the company’s commitment to pushing boundaries, fostering collective achievements, and approaching every challenge with care. A New Visual Identity The rebranding aims to give Casumo a vibrant and distinctive look that sets it apart in the marketplace. By introducing a wider range of color options, the new visual identity ensures customers can instantly recognize and associate it with Casumo’s unique flair. Nikola Jellačić, Chief Marketing Officer at Casumo, emphasized the imp
The Star Entertainment Group Responds to NICC’s Show Cause Notice
Sep 28, 2024 · original
The Star Entertainment Group has officially responded to a show cause notice issued by the New South Wales Independent Casino Commission (NICC). This development marks a crucial moment as the commission seeks clarity from The Star regarding breaches identified in the second Bell Report. Issued two weeks ago, the NICC’s show cause notice highlights four “significant” breaches detailed in the final report of the 2024 independent inquiry into The Star’s operations. Today, The Star has confirmed that its response addresses the issues outlined in the Bell Report. Additionally, further submissions were made concerning The Star Sydney’s suitability to maintain its casino license, updates on its remediation plan, current financial health, and proposed strategies to tackle ongoing financial challenges. In a related update, The Star also announced the completion of the sale of the Treasury Brisban
New Survey Shows Casino Gambling and Sports Betting Gaining Acceptance Among Americans
Sep 28, 2024 · original
Recent survey results from the American Gaming Association (AGA) reveal that casino gambling and sports betting are increasingly becoming recognized as mainstream and responsible forms of entertainment in the U.S. Key Findings on Public Perception One of the standout findings is that 75% of Americans now believe the gambling industry acts responsibly within the communities where it operates. Furthermore, 90% of Americans view sports betting as an acceptable entertainment choice, with 75% supporting its legalization in their home states. “As gaming continues to reach new audiences, Americans are seeing the benefits of a legal, regulated gaming marketplace that enriches communities, prioritizes responsibility, and provides unparalleled entertainment,” stated Joe Maloney, AGA’s senior vice president of strategic communications. Growing Confidence in Responsible Gambling The survey indicates
Light & Wonder Takes Legal Action Against Zeroo Gravity Over Alleged Copyright Infringement
Sep 28, 2024 · original
In a bold move, Light & Wonder has filed a lawsuit against Zeroo Gravity Games, accusing the company of copyright infringement in California. The lawsuit, submitted to the US District Court for the Northern District of California in July, claims that Zeroo Gravity’s mobile slot game ‘3 Stuffed Swine’ is a “blatant knock-off” of Light & Wonder’s well-known ‘Rich Little Piggies: Meal Ticket’. According to Light & Wonder, Zeroo Gravity has allegedly mimicked various protectable elements from their game, including character designs, visual nuances, and distinctive gameplay. The complaint firmly states: “ Zeroo Gravity’s copycat game incorporates numerous protectable elements from Rich Little Piggies, infringing on Light & Wonder’s exclusive rights under the Copyright Act.” Zeroo Gravity Accused of Copycatting Key Game Features Central to the lawsuit is Light & Wonder’s claim that Zeroo Gravi

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