Adacado

adacado.com · Canadian English

Adacado is the easiest, most intuitive digital advertising solution available. The future of digital advertising is DIY. Save time, save money.

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Last post: Oct 16, 2017
Posts in 24 h · 7 days · 30 days: 0 · 0 · 0
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Served from: United States
Site title: Adacado DIY Advertising | Do It Yourself Digital Advertising
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Ad Reviews: Infiniti
Oct 16, 2017 · original
About Adacado's Ad Reviews Ads should be things that people see as a benefit…not cringe at with the feeling of being followed. In the spirit of our motto “making ads matter”, our goal is to elevate the quality of display advertising online. So every week we will be doing one ad review of a non-Adacado ad we see online, and provide our critique on the creative execution, targeting , personalization and user experience. We would love to get your feedback as well, so tell us what you think. We don’t know the inner workings of these campaigns and will essentially be reviewing them as a 3rd party observer, so please add any color or information around the campaign if you have it. We look forward to working with you to make ads matter. I’m in the market for a car and had narrowed it down to two car companies. In the midst of my online research on these companies I was targeted with relevant ad
Ad Reviews: Telus
Oct 11, 2017 · original
About Adacado's Ad Reviews Ads should be things that people see as a benefit…not cringe at with the feeling of being followed. In the spirit of our motto “making ads matter”, our goal is to elevate the quality of display advertising online. So every week we will be doing one ad review of a non-Adacado ad we see online, and provide our critique on the creative execution, targeting, personalization and user experience. We would love to get your feedback as well, so tell us what you think. We don’t know the inner workings of these campaigns and will essentially be reviewing them as a 3rd party observer, so please add any color or information around the campaign if you have it. We look forward to working with you to make ads matter. This week’s ad spotlight features Telus, one of Canada’s largest telecom companies. Last week I was reading a selection of online articles on startups and new ph
Ad Reviews: Korean Air
Oct 6, 2017 · original
About Adacado's Ad Reviews Ads should be things that people see as a benefit…not cringe at with the feeling of being followed. In the spirit of our motto “making ads matter”, our goal is to elevate the quality of display advertising online. So every week we will be doing one ad review of a non-Adacado ad we see online, and provide our critique on the creative execution, targeting, personalization and user experience. We would love to get your feedback as well, so tell us what you think. We don’t know the inner workings of these campaigns and will essentially be reviewing them as a 3rd party observer, so please add any color or information around the campaign if you have it. We look forward to working with you to make ads matter. Our very first ad spotlight review features Korean Air ads. I recently did a search for flights on a variety of travel search engines for an upcoming trip to Tha
Habit, Prioritization and Complexity; The Roadblocks to Unlocking Programmatic’s True Potential
Jul 4, 2017 · original
A little while ago, I read an article (https://adexchanger.com/data-driven-thinking/creative-and-media-are-talking-but-theyre-missing-the-point/) by Victor Wong, Co-Founder, and CEO at Make Thunder, where he defined some key obstacles standing in the way of programmatic’s true potential to maximize campaign performance. To summarize, Victor wrote that in order to use programmatic targeting to its fullest potential, the internal silos within agencies i.e marketing and creative departments had to improve collaboration on a more granular level. He wrote that marketers needed to be better at sharing their incredibly nuanced target audience and performance data with creatives. This data would allow the creative teams to turn out more meaningful creative tailored to a more granular audience. I agree these are valid problems. The question is how to solve them and bring teams closer together to
You’re Safe! Adacado dynamic ads are compliant with Google’s better ads standards
Apr 22, 2017 · original
Google recently announced that on February 15, 2018, Chrome will stop showing all ads on websites that display “non-compliant” ads through their built-in ad-blocker. We’re happy to assure you that this announcement will have no impact on Adacado provided creative. Based on Google’s better ads standards, Adacado ads will be considered compliant and thus not susceptible to Chrome’s ad blocking. As an active IAB member, Adacado is also an active participant in the Dynamic Creative Standards Committee providing creative standards for programmatic advertising. We work diligently with our member partners to develop and implement a set of universal dynamic creative ad standards to help improve the quality of display ads online. When creative is personalized and relevant, it provides a better user experience and better advertiser performance. That’s why Adacado supports Chrome’s upcoming changes
Geotargeting
Jan 30, 2017 · original
Geotargeting enables advertisers to target users based on their geographic location. The level of accuracy can vary from general region, city, to specific zip code and even IP address. Geotrageting is also used to serve ads in specific languages based on a user’s location attributes.
Retargeting
Jan 30, 2017 · original
Retargeting focuses on what a person does while they are on an advertiser’s website. Strategically placed tracking codes called pixels are placed throughout the website and record a user’s browsing behavior. These code snippets are placed on the home page, category pages, product pages and cart pages in order to identify where a user abandoned the website. With this information a personalized ad can be constructed and served to the user while they are browsing other websites with the hopes of enticing them to come back to complete their purchase.
Behavioral Targeting Definition
Jan 30, 2017 · original
Behavioral targeting is a technique used by online advertisers to increase the effectiveness of their campaign by selecting users based on their online activities. It can be highly effective in retargeting and prospecting campaigns alike. Some of these activities include: Specific pages browsed on a website Clicks on specific product categories Last viewed products or most viewed products by a user Time spent on specific pages Specific terms searched on a website Abandoned/Saved Shopping Carts Users’ affinity towards particular products Users’ seasonal shopping habits How behavioral targeting works: Part 1: Gathering user insights Non-personally identifiable behavioural information can come from a variety of sources: Tracking pixels on the advertiser’s website (Third-party cookies) Data stored in DSP’s (Demand Side Platforms) Data stored in DMP’s (Data Management Platforms) First Party D
Audience Targeting
Jan 30, 2017 · original
Audience targeting is a targeting method in which ads are served to groups of individuals who have share similar attributes like gender, household income, age group, education level, relationship status etc.. This information is usually obtained by combining first, second and third-party data.
Real-Time Creative (RTC)
Jan 25, 2017 · original
Real-time creative is a technology that automatically targets display ad creative based on user’s geographic location, time of day, weather, first-party data, third-party data and multivariate testing in order to algorithmically optimize and serve personalized ads.

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