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ADARA

adara.com · American English

Adara, a RateGain company, is a leading data exchange platform offering ethically sourced traveler data from 270+ global partners. With insights from 4 billion searches and 23 billion data elements, we help brands optimize marketing ROI and thrive in the digital economy.

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Feb 13, 2026
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  1. How Lancaster Leveraged the 2026 FIFA World Cup to Drive Hotel Bookings and $2M+ in Revenue
    Feb 13, 2026 · original
    As the U.S., Canada, and Mexico prepare to host the 2026 FIFA World Cup, Lancaster, Pennsylvania, partnered with Adara to capture overflow demand from nearby host cities and convert global fan interest into overnight stays. Adara leveraged its travel-intent data and Samba TV audiences to target World Cup viewers, U.S. soccer fans, and travelers actively researching trips to Philadelphia and New York during June to July 2026. The campaign reached both domestic and international audiences using programmatic display media to drive awareness and bookings. Within ten weeks, the campaign generated thousands of site visits, 257 observed hotel bookings, 4,563 enriched hotel bookings, and more than $2 million in revenue to date. The program continues to run through February 2026 as demand builds toward the tournament. “ Adara helped us reach travelers already planning World Cup trips and inspired
  2. Driving Cost-Effective Hotel Bookings in Las Vegas During Seasonal Demand Fluctuations
    Feb 13, 2026 · original
    A leading Las Vegas hotel partnered with Adara to drive bookings while maintaining cost-per-booking efficiency in one of the most competitive hotel markets in the world, particularly during the Q4 seasonal period. Adara activated display and native media to reach high-intent travelers actively researching Las Vegas accommodations. Campaign performance was optimized throughout the quarter, accounting for holiday-driven traffic shifts and historical booking behavior. The campaign delivered cost-per-booking results in line with internal efficiency benchmarks, with strong performance in October and November. Historical analysis showed an average room stay of three nights, reinforcing the value of bookings driven even as December demand softened. “ Adara consistently delivers efficient hotel bookings, even in highly competitive and seasonal markets like Las Vegas. ” — Hotel Marketing Team Lea
  3. Delivering 2X+ ROI for a UK Rail Service Through High-Intent Traveler Re-Engagement
    Feb 13, 2026 · original
    A leading London-based rail service partnered with Adara to rebuild passenger demand following COVID while maintaining strong ROI across its always-on campaigns and expanding into international markets. Adara analyzed site visitor behavior to identify travelers who dropped off mid-journey and re-engaged them using messaging aligned to traveler motivations and expectations. Campaigns powered by Adara Audiences reached high-propensity domestic and international travelers through brand-led touchpoints. The campaign achieved ROI of 8+ for two consecutive quarters using internal attribution and maintained ROI above 5 after transitioning to third-party measurement. Strong performance led to increased budgets and positioned the program for continued international expansion. “ Adara helped us re-engage high-intent travelers and consistently exceed ROI benchmarks across domestic and international
  4. Visit Tampa Bay Drives 3X CTR and Over 100% Conversion Growth with Travel-Intent Audiences
    Feb 13, 2026 · original
    Visit Tampa Bay partnered with Adara to drive hotel revenue and visitor spending across priority U.S. markets while maintaining strong ROI and engagement across always-on and seasonal display and CTV campaigns. Initial performance challenges revealed that revenue attribution understated full destination impact. Adara clarified reporting by highlighting total destination revenue and implemented targeted optimizations using high-intent travel audiences, with Samba TV segments used to enrich premium audience overlap. The campaign delivered more than a 100% increase in conversion rate, a 3X improvement in CTR, and restored positive ROI trends. Ongoing budget increases supported campaign expansion, resulting in a long-term annual engagement exceeding $800K. “ Adara helped us close the gap between reported and actual performance while driving stronger engagement and ROI. ” — Visit Tampa Bay Ma
  5. Republic Day Long Weekend Sees Couples Driving Nearly 40% of Hotel Bookings
    Jan 7, 2026 · original
    Republic Day Travel Trends: India Booking Dates: Oct 1 – Dec 31, 2025 Travel Dates: Jan 23 – Jan 27, 2026 India’s Republic Day long weekend marks a notable shift in travel behavior, with couples emerging as the largest booking segment, accounting for nearly 40% of all hotel bookings. The analysis is based on bookings made between October 1 and December 31, 2025, for travel during the Republic Day long weekend, highlighting how festive breaks are increasingly being used for short, shared leisure getaways rather than solo trips. Source: Adara, a RateGain Company Couples accounted for 39% of total bookings, followed closely by families at 37%, while solo travelers made up 24%. The data points to a growing preference for experience-led travel focused on togetherness, comfort, and convenience. This shift is unfolding against a backdrop of strong growth across both domestic and inbound travel.
  6. Short-Haul Vacations: This Winter, Indian Travelers Prefer Domestic and Short International Trips
    Nov 25, 2025 · original
    Winter Travel Trends: India Booking Dates: Aug 1 – Nov 15, 2025 Travel Dates: Dec 20, 2025 – Jan 04, 2025 Quadruple digit spikes at home and booming short haul demand abroad show Indians choosing high value, closer to home destinations for Christmas and New Year 2025. As the year-end travel window opens, Indians are making very different choices about their winter getaways. High fares on long-haul routes, easier visas across Asia, rising social travel trends, and a preference for shorter, more value-driven trips are all shaping a new kind of festive holiday mindset. Instead of multi-stop European vacations or expensive long-haul itineraries, Indians are choosing destinations that offer rich experiences without long flights or complicated planning. Against this backdrop, Indians are looking outward this festive season, but not very far. Outbound hotel bookings may be down 29 percent overa
  7. From Silos to Synergy: How First-Party Data Warehouse Unlocks Unified Traveler Insights
    Nov 4, 2025 · original
    The modern traveler’s journey is rarely a straight line. It’s a winding path, filled with diverse touchpoints: a flight search, a hotel booking, a visit to a destination’s website, an airport’s parking reservation, and a retail purchase at a terminal. Each of these interactions generates valuable data, but this information is often trapped in isolated silos, owned by different businesses or departments. An airline knows your flight history; a DMO knows your website browsing habits; a hotel has your booking details. Yet, no single entity has a complete, unified view. Without a holistic understanding of traveler behavior, marketing efforts become disconnected and inefficient. Campaigns are based on partial information, making true personalization and accurate performance measurement a significant challenge. The Bridge to a Unified View: A First-Party Data Warehouse The solution is to unite
  8. Global Getaways Replace Hometown Holidays This Festive Season
    Oct 6, 2025 · original
    Diwali Travel Trends: India Booking Dates: June 1 – Sep 30, 2025 Travel Dates: Oct 18 – Oct 26, 2025 New flight booking data from Adara, a RateGain company shows that Indian travelers are heading out, not just home. From Doha to Dubai, Bangkok to Bali, bookings to international destinations have surged, with cities like Doha up 350%, Bangkok 210%, and Dubai 149% over last year. And it’s not just closer nations; long-haul favorites are lighting up too. London bookings have risen 94%, and Auckland 51%. It’s a clear signal that the festive calendar is becoming a launchpad for international experiences, celebrations are still happening, just in different time zones. Behind this shift is a perfectly placed long weekend, and suddenly, the idea of an international Diwali becomes more viable and appealing. The line between celebration and vacation is blurring, with travelers increasingly seeing
  9. Beyond the Big Cities: Travelers Choose Local Festivals and Small-Town Charm This Halloween
    Oct 6, 2025 · original
    Booking Dates: June 1 – Sept 30, 2025 Travel Dates: Oct 30 – November 3, 2025 Destinations with the Highest Y-o-Y Surge for Halloween 2025 Compared to 2024 Destination Y-o-Y Growth in Hotel Bookings Utica-Rome, NY 475% Rochester, NY 174% Albany, GA 131% Bowling Green, KY 115% Abilene-Sweetwater, TX 64% Buffalo, NY 60% Elmira, NY 59% Syracuse, NY 58% Huntsville, AL 50% Springfield-Holyoke, MA 25% Source: Adara, a RateGain Company For Halloween this year, several smaller and secondary U.S. destinations are seeing remarkable growth in domestic travel compared to last year. Utica-Rome, NY leads the surge with an extraordinary 475% year-over-year increase, followed by Rochester, NY (+174%) and Albany, GA (+131%), reflecting travelers’ growing interest in regional getaways that offer both affordability and a festive atmosphere. Bowling Green, KY (+115%), Buffalo, NY (+69%), and Abilene-Sweetwa
  10. Global Footwear Brand Achieves 2X CTR and 127% Viewability with Travel-Intent Targeting
    Sep 29, 2025 · original
    A leading U.S.-based global footwear brand partnered with Adara to reach female travelers across APAC cities. By leveraging Adara’s real-time travel-intent data from 270+ global partners, the brand engaged urban professionals, solo travelers, and family vacation planners researching tropical destinations. Creative placements across travel sites and apps, combined with real-time optimization, helped the brand achieve a 2X higher CTR and a 127% increase in viewability , exceeding campaign goals and strengthening its presence in competitive travel markets. “ Adara’s precise audience targeting helped us connect with our ideal customers at scale, delivering exceptional engagement and brand visibility in competitive travel markets. ” — Global Brand Marketing Team Discover how travel-intent data doubled engagement for a global footwear brand- download the full case study! The post Global Footwe

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