Adslot.

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Pioneering the next generation of media. Advancing how brands, agencies and publishers collaborate. Learn more about Adslot Media and Symphony.

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Last post: Nov 13, 2025
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Adslot x Infomo: Redefining What’s Possible in Digital Media
Nov 13, 2025 · original
Adslot Partners with Singaporean technology provider Infomo Global Limited. We’re thrilled to announce a new strategic partnership between Adslot and Infomo Global Limited, a Singapore-based technology innovator transforming how digital advertising connects, activates, and performs. Founded in 2017, Infomo has built an impressive, end-to-end technology suite — including Beki (a Meta-DSP), a DSP, CDP, Data Clean Room, and ION Exchange — that’s already powering results for major brands and agencies like WPP Media and Vodafone across Asia. Now, Adslot and Infomo are joining forces to bring the best of both worlds to the market — combining our strengths to deliver smarter, more transparent, and more efficient media trading for every side of the ecosystem. What This Means for the Industry…. For Digital Media Agencies Rapid innovation brings big opportunities — and just as many challenges. Inf
The Future Of Custom Ad Units
Mar 21, 2020 · original
For both digital media planners and digital publishers, the custom ad unit presents a classic conundrum. The distinctiveness that creates desirability also raises what can be thorny pricing questions. While standard digital ad units typically lead to something approaching standard pricing, the ground can easily shift when custom ad units come into play. I recently asked Penske Media Corporation senior director of programmatic sales Vinh Chung for his perspective on custom ad units. Paul Talbot: In terms of a share of overall digital ad revenue, how significant are custom ad units to Penske? Vinh Chung: Custom ad units are an essential part of what we offer in terms of premium ad products. Custom ad units make approximately 30% of our direct revenue with a surge in demand with programmatic buyers as well. Talbot: Is this importance declining, growing or stable? Chung: We believe it’s grow
What Chrome’s ‘SameSite Cookie’ update means for marketers
Feb 18, 2020 · original
This week, Google announced an update for SameSite Cookies. In brief, this update will require sites to explicitly label the third-party cookies that can be used on other sites. Cookies without the proper labelling won’t work in the Chrome browser. As part of the update, Chrome will stop labeling third party cookies as “SameSite=None” to “SameSite=Lax” as the default. According to Google the change is an attempt to better protect consumer data, which can be accessed by fraudsters and others through weak third-party security, for example, when a consumers clicks onto an email link they believe is from their bank but is actually from a phisher. “[These] moves are great for consumers and ultimately good for the industry. 3rd-party cookies have never been completely accurate and it’s time for a better tracking option for both consumers and advertisers. But let’s be honest — the cookie change
With Third-Party Cookies Crumbling, Programmatic Guaranteed Booms by Promising Premium Publishers at Scale
Feb 17, 2020 · original
Ad auctions on an open market mean display ads can be quickly and widely deployed, but they can end up surrounded by less-than-reputable content, raising brand safety concerns. Plus the entire process—including pricing—is murky. A private marketplace can offer only premium publishers in clear-cut deals, but it’s difficult to get enough impressions for a major campaign because many of the processes are manual. Enter programmatic guaranteed (PG) advertising. Introduced several years ago, programmatic guaranteed allows an ad buyer to buy a pre-agreed number of impressions on specific sites at a previously-agreed price, directly from the publisher. In some scenarios, the advertiser can target the ads at a device ID or via cookie at an audience segment. From the publisher’s point of view, programmatic guaranteed eliminates the need to reach premium advertisers through multiple private marketp
Adslot Appoints President of US Operations
Feb 2, 2020 · original
Adslot Ltd (ASX: ADJ) is pleased to announce that it has appointed highly experienced CEO and sales executive, Chris Maher, as the Company’s President, North America. Chris Maher brings over 20 years of experience leading venture-backed, growth companies in the digital media space. Prior to joining Adslot, Maher was CEO of influencer marketing pioneer Ripple Street (formerly known as House Party, Inc). Additionally, he served as CEO of eBureau, a company specializing in predictive analytics and online ad targeting. Before that Maher served as global president of Hitwise and was a key member of the executive team that led a $260M sale to Experian. Maher will oversee North American operations and will build upon the tremendous success seen over the last year including working with the majority of the agency holding companies and comScore top 50 news and lifestyle publishers, and solidifyin
Top trends that will impact SPO in 2020
Dec 30, 2019 · original
2019 was a big year for supply-path optimization and premium media buying, and some experts believe 2020 will have even more impact on SPO and media buying entities. Here are five trends to watch for the new year. The rise of SPO will force SSPs to incorporate more services to stay relevant. “In 2019, header bidding created bid density and therefore higher prices. And that, coupled with the shift to first price auctions, has left buyers feeling like they’re paying too much for inventory via SSPs,” said Charmagne Jacobs, VP/Head of Global Marketing and Partnerships, Adslot . “Publishers, however, believe that SSPs have increasingly catered to DSPs to ensure the demand (allowing optimizations that have resulted in bid-shading), which has created downward pricing pressure on all. This, plus the need to reduce the number of middlemen (which triggered safety and tech fee concerns) has led to

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