AdTonos

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A sound advantage Welcome to the fascinating world of digital audio advertising Advertiser Publisher Advertiser Publisher At AdTonos we are passionate about audio. We work with the biggest brands and advertisers worldwide, serving millions of digital audio advertising campaign playouts in radio and music

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Case Study: How Audio Drove Retail Success During Amazon Prime Day 2025
Aug 7, 2025 · original
Source: Westwood One | Published July 2025 As Amazon Prime Day 2025 unfolded, a clear media trend emerged: audio advertising played a pivotal role in driving retail purchases. According to a comprehensive consumer study conducted by Cumulus Media and Westwood One, listeners of AM/FM radio, podcasts, and ad-supported music streaming were at the heart of Prime Day spending. This case study breaks down the key takeaways from the research — and why retailers should consider audio a core component of their media strategy. Key Findings: Audio Audiences Drove Prime Day Shopping 1. Audio led all other media in purchase conversion Westwood One’s analysis revealed that: 53% of AM/FM radio listeners made a Prime Day purchase. 47% of ad-supported streaming music users and 44% of podcast listeners also shopped on Prime Day. These figures outpaced other ad-supported media channels such as social media
IAB Guide: Measuring Digital Audio in Media Mix
Jun 30, 2025 · original
Digital audio is one of the most engaging and rapidly growing formats in today’s media landscape. Yet, when it comes to ad spend, it remains significantly underrepresented. Despite reaching over 80% of Americans monthly, digital audio commands less than 3% of digital ad budgets. Why the disconnect? The latest guide from the Interactive Advertising Bureau (IAB) sheds light on the issue and offers a practical path forward. Why Audio Deserves a Bigger Slice of the Budget Marketers have long known that audio advertising—whether it’s podcasts, streaming platforms, or digital radio—drives results. However, when building Media Mix Models (MMM) to evaluate marketing effectiveness, audio is often overlooked or its value underestimated. That’s mainly because of one issue: inconsistent and incomplete data. What’s Inside the IAB’s New Guide To help marketers unlock the full potential of digital audi
Podcast Ads Drive Twice the Audience Impact
Jun 27, 2025 · original
Podcasting Power: What the Latest Data Tells Us Podcasting continues to prove its power, not just as a storytelling platform but as one of the most efficient advertising channels in the digital media landscape. The latest Podcast Performance Benchmark (PPB) report from Podscribe reveals that podcast ads can deliver more than twice the performance lift of streaming audio ads, offering advertisers significantly more value per impression. Podcasting Outperforms Streaming Audio According to Podscribe’s data, brands investing in podcast advertising see a 37% median lift in listener-attributed actions (like online searches or website visits). In comparison, streaming audio ads provide a 16% lift, less than half the impact. Why the difference? Podscribe attributes it to the uniqueness of the podcast audience . Podcast listeners tend to be more engaged and harder to reach on other platforms, mea
Programmatic Curation: Why it matters?
Jun 25, 2025 · original
In the ever-evolving digital advertising landscape, programmatic curation has emerged as one of the most transformative forces in recent years. As advertisers seek to deliver more relevant, efficient, and privacy-friendly experiences, curation has taken centre stage. Curated private marketplaces (PMPs) now represent 66% of the $150 billion+ programmatic media market —a staggering figure that reflects both trust and performance. However, as with many fast-growing trends, there is confusion around what programmatic curation truly is—and what it isn’t. What Is Programmatic Curation? At its core, programmatic curation is about creating enriched, high-performing private marketplaces by combining three essential components: Data: Whether first-party, third-party, contextual, predictive, or modelled, data is at the heart of curation. Curators must bring unique data to the table to enrich the in
Cannes Lions: A One-Second Audio Ad Takes the Grand Prix
Jun 23, 2025 · original
At Cannes Lions, the global advertising and communications industry gathers to celebrate the very best in creative work. It’s a meeting point for groundbreaking ideas, industry-shaping insights, and inspiration from every corner of the marketing world. Over a week, attendees can expect unparalleled networking opportunities, top-tier learning experiences, and the prestigious Awards that set the standard for creative excellence – all at the world’s premier festival of game-changing creativity. Audio Advertising Shines at Cannes Lions 2025 The Cannes Lions International Festival of Creativity 2025 once again proved that audio advertising is a powerhouse of innovation and impact. Among this year’s highlights, Budweiser stole the spotlight, taking home the coveted Grand Prix in the Audio & Radio category with an audaciously brief and brilliantly executed one-second ad . Produced by Africa Cre
From Jingles to Journeys: How Audio Advertising Evolved
Jun 18, 2025 · original
In the early 2000s, audio advertising was confined mainly to traditional radio. Brands bought airtime, played catchy jingles or 30-second spots, and hoped their message landed during the morning commute. But then came the digital revolution — and with it, a seismic shift in how, where, and when we consume audio. Today, audio advertising is a data-rich, hyper-personalised, and omnichannel force. As digital media exploded over the past two decades, audio didn’t just adapt — it transformed entirely. Here’s how. The Fall of One-Size-Fits-All In the early 2000s, terrestrial radio was king. Fast forward to now: streaming services like Spotify, Apple Music, and Deezer dominate, and digital audio reaches hundreds of millions globally. Listeners now curate their soundtracks — and expect the ads they hear to be just as personalised. The shift to digital platforms opened the door to targeted advert
Ad Revenue Growth Ahead: WPP Media Forecasts Resilient Market
Jun 16, 2025 · original
In an increasingly unpredictable world, where economic turbulence and political uncertainty have become the norm, advertising remains a resilient pillar of global commerce . According to WPP Media Group’s 2025 Global Midyear This Year, Next Year forecast, the international advertising industry is on a stable growth trajectory, albeit slightly tempered compared to earlier predictions. Source: WPP Media Group’s 2025 Global Midyear This Year, Next Year Despite the challenges, total global ad revenue is projected to reach $1.08 trillion in 2025 , growing at a compound annual growth rate (CAGR) of 5.4% through 2030. While this is a slight adjustment from December’s 6.4% five-year CAGR projection, it still reflects strong momentum in an evolving media landscape. Source: WPP Media Group’s 2025 Global Midyear This Year, Next Year Key Forces Shaping the Future of Advertising WPP identifies three
Podcast Advertising: Where Attention Meets Trust
Jun 12, 2025 · original
As the digital advertising landscape continues to evolve, podcasting stands out as a unique medium: one where both attention and trust converge. The latest findings from The Advertising Landscape 2025 – Part Two by Sounds Profitable, presented by Tom Webster, reaffirm podcasting’s unique position as a high-impact, high-trust environment for advertisers. This landmark study is the most comprehensive cross-media comparison of ad-supported platforms in the United States, shedding light on the growing influence of podcasting in an increasingly fragmented media landscape. Podcast Ads: Reach with Big Impact While ad-supported podcasts reach about 31% of U.S. adults monthly , they pack a powerful punch. Their effective ad reach rivals that of TikTok , despite TikTok having a much larger overall audience. What’s driving this? One word: attention . Listeners of podcasts are not just pressing play
Why Podcast Ads Are Just Getting Started?
Jun 9, 2025 · original
Podcasting is no longer a single-format medium. It has evolved into a fluid, multi-format experience that follows listeners across various contexts, platforms, and moments in their lives. And with that evolution, podcast advertising has entered a new era—one that’s smarter, more targeted, and more effective than ever before. At AdTonos , we’re proud to be at the forefront of this shift. Our programmatic technology enables brands to access podcast advertising on some of the most renowned platforms and publishers, including Apple Podcasts, Acast, Audioboom, Libsyn, RedCircle, Spotify, and Spreaker. With the ability to deliver 800 million podcast audio ads weekly in the U.S. and over 3 billion audio ads monthly worldwide , we see firsthand how brands are starting to tap into the full potential of audio. A Fragmented Market—and a Missed Opportunity One thing was clear at recent industry gath
UK Surpasses U.S. in Weekly Online Audio Reach
Jun 6, 2025 · original
The digital audio revolution is accelerating, and the UK is now at its forefront. According to The Infinite Dial UK 2025 report, produced by Edison Research, sponsored by SiriusXM Media and AdSwizz, online listening habits in the UK have reached record levels, surpassing even the U.S. in key areas. UK Surpasses U.S. in Weekly Online Audio Reach Online audio is now an integral part of everyday life for millions of UK listeners. The report reveals that 74% of UK adults aged 16 and above—equivalent to 36 million people—listened to online audio in the past week. Source: The Infinite Dial UK 2025, Edison Research This marks a historic milestone, with the UK now outpacing the U.S., where weekly reach stands at 72%. Source: The Infinite Dial UK 2025, Edison Research Weekly podcast listening has also soared to 39% of the population (around 19 million), closing in on the U.S. figure of 41%. These

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