Advangelists Micro Audience Ad Targeting Technology

advangelists.com · American English

Hyper Location Based Programmatic Marketing Platform

rss2 wordpress content atom dc sy

Open the feed

https://advangelists.com/feed/

Last post: Feb 11, 2021
Posts in 24 h · 7 days · 30 days: 0 · 0 · 0
Our last check: Answering
Served from: United States
Text score at discovery: 3,766
Format: rss2
Features in the feed: content, atom, dc, sy
Community: wordpress

Posts

What our queue read from this feed. Open one to read it here, or go to the site that published it.

Advangelists Enables Greater Transparency for Data Privacy with ‘Why This Ad?’ Feature
Feb 11, 2021 · original
The biggest trend in advertising for 2021 will certainly be an expansion of privacy and data transparency. In seeking to stay one step ahead of the market today we are announcing the release of the Advangelists ‘Why This Ad?’ feature. ‘Why This Ad?’ was created to provide more transparency to people receiving targeted advertising across all their devices. Each ad served by Advangelists will include a small icon that allows a person receiving the ad to click and learn more about why, and how the ad was directed at their web browser or app. Audience data that was used to target the ad will be visible to the end user including: age, location, demographics, and interest segmentation. Options for removing the ads and resetting the targeting protocols will also be available. Should a large number of members of an audience opt-out of a given target segment, Advangelists will notify the Advertis
Political Audiences
Oct 13, 2020 · original
Below is a sample of our most popular pre-defined political audience sets targeting 2020 voter segments. These audiences are available for use immediately. Ads can be live within :15 min. contact: paul.w@advangelists.com
Advangelists Releases Self-Service Audience Building
Sep 24, 2020 · original
The First Fully Self-Service Audience Construction Tool for Programmatic Marketing NEW YORK, September 24, 2020 (Newswire) – Mobiquity Technologies , Inc. (OTCQB: MOBQD), a leading provider of next-generation advertising technology, announces the release of a fully self-service capability for creating target audience segments using a multitude of data sets. Marketers using the Advangelists or Mobiquity Networks platform are able to generate strategic groups of addressable audiences across mobile, web, and Connected TV devices. Audiences can be created through a web-based platform by simply uploading or accessing any combination of the following customer centric data sets: CRM (Customer Relationship Management) Data– Marketers can leverage their own first party collected customer database using hashed email address, postal address, or mobile app user ID, converting these using the M
Partnership with Advocacy Data
Sep 8, 2020 · original
NYTimes just released a great article highlighting the work our Partners at Advocacy Data, Inc. completed using Advangelists and our Proprietary Data to target in-language under-reported homes for the 2020 Census. Nice work team! Selling the Census Last Minute, With Cowboys and Sudoku Worried that people won’t be counted, community groups and local governments are spending big to get the word out. “It’s an absolute panic,” one executive said. https://nyti.ms/3h8QeHy
In-Housing Trend Continues
Aug 3, 2020 · original
In-housing trends remain strong. We believe the current pandemic/economic environment is forcing brands to lowering costs by seeking in-house programmatic tools, much as the Search Engine Marketing industry did 10 years back. We have a world class team that will help guide you through the in-house transition, providing hands-on support and robust training. See how we were able to help one In-House Agency team revise their team structure, grow revenue and increase efficiencies across the board: Case Study Small-Mid Size/In-House Agency
#Feature Friday – Micro Audience Targeting
May 15, 2020 · original
“ Micro Audience Targeting ” or simply micro targeting is what makes Advangelists and Mobiquity special. For this Friday’s feature, we are focused on best practices for targeting niche audiences with precision using a variety of first and third party data inputs. To read the full post on ‘what is micro audience targeting’ Click Here .
#FeatureFriday – A.I. Publisher Protection
May 8, 2020 · original
A.I. Publisher Protection In this issue of #FeatureFriday, we are highlighting a release we announced just a few weeks back. The new publisher protection protocols work by automatically scanning all ads that are upload into the Advangelists platform. Machine learning algorithms identify and confirm category and content including violence, adult content, alcohol and cannabis images, headlines, and text. Ads that do not achieve publisher guidelines for acceptable ad content are removed and flagged for human intervention and policy review. The purpose of the new ad scanning feature is to attach additional meta data to the ads, improving both customer performance and brand safety measures. Here’s a sample of how it works: We input the below digital ad creative… and within seconds the platform output a descriptive scan output… Input Image: Output Scan: {“textScan”: {“text”: [“up to BRAND NEW
Political Advertising Policy
Mar 17, 2020 · original
ADVANGELISTS POLITICAL AD POLICY We believe in a fair and democratic election process. We do not accept ads that make demonstrably false claims that could significantly undermine participation or trust in an electoral or democratic process. This includes claims that elections are cancelled, delayed, or otherwise seeks to mislead by providing an incorrect date or voting location. We will not allow ads to suggest misleading claims about the census process. Our policy further seeks to support free expression of ideas and robust political dialog about topics relevant to voters. However, we will not accept ads that include “deep fakes” (doctored and manipulated media) or make blatantly false claims. While it is difficult to monitor every ad on our platform, those ads who are found to violate our policy will be removed.
Mobiquity and L2 Execute Technology Partnership
Jan 23, 2020 · original
NEW YORK, January 23, 2020 (PR NEWSWIRE) — Mobiquity Technologies , Inc. (OTCQB: MOBQ), a leading provider in next generation advertising technology, today announced a new technology sharing partnership with L2. This partnership is designed to simplify and streamline the creation of programmatic media audience data sets for media buys across connected television/over-the-top streaming media (“CTV/OTT”), mobile, tablet desktop and digital out of home advertising (“OOH”). As media habits are shifting to OTT/CTV and new digital media consumption patterns, advertisers are actively seeking new technology solutions to migrate their audience targeting strategies toward these new channels. By enabling L2’s data files with addressable audience data, marketers will be now be able to quickly utilize familiar L2 data sets for targeting within programmatic digital media channels. Mobiquity’s propriet
Would it be cliche to say – The cookie crumbles?
Jan 22, 2020 · original
This has been an interesting start of the year. People had just come back and were in their happy go lucky post-CES hangover, still digesting CCPA ( California Consumer Privacy Act ) The CCPA has refined how we think of PII (Personally identifiable information) Personally identifiable information such as name, address, phone number, email address, social security number, driver’s license number, etc. Biometric information, such as DNA or fingerprints. Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an Internet Web site, application, or advertisement . Geolocation data. Audio, electronic, visual, thermal, olfactory, or similar information. Professional or employment-related information. Education information, defined as information that is not publicly availa

Discovered by the rss-feed-index crawler, which checks each feed at most once a month.

Same record as JSON: https://api.agentalog.com/api/feeds/fd_advangelists_com_58a79e5ca9d6e99a. More from this site: advangelists.com in the Feeds tab.