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CCA Calls for Innovation Tax Credits and AI Support Grants in Budget 2027
Sep 25, 2026 · original
Pictured: Siobhan Masterson, CEO of the Creative & Communications Association The Creative & Communications Association has called on the Government to introduce a new innovation tax credit for the creative industries and direct more of the National Training Fund towards AI and digital skills as part of its pre-Budget 2027 submission. The industry body, formerly known as the Institute of Advertising Practitioners in Ireland, has also proposed the establishment of a dedicated Policy and Evidence Research Centre for the creative industries, backed initially by €1 million in State funding. The pre-Budget submission argues that advertising and communications should be treated as a strategic economic sector alongside areas such as technology, financial services and life sciences. It also says that existing State innovation supports do not adequately reflect investment in areas such as design,
Marketing Institute Begins New CEO Search as Shane McGonigle Steps Down
Sep 25, 2026 · original
Shane McGonigle Shane McGonigle, the CEO of the Marketing Institute, is to step down from the role in December. It is understood that McGonigle, one of the country’s top marketing and advertising professionals, is to take on a new role as CMO of a technology company. McGonigle joined the Marketing Institute in August 2022 and has overseen a transformation of the organization since then. He joined it from the food group Kerry where he was strategic marketing director for Europe. Prior to this, he was chief customer officer with the fintech company MyComplianceOffice. McGonigle is also an experienced advertising practitioner, having served as CEO of Leo Burnett in Ireland. He is also a former global director of JWT with responsibility for Baileys as well as Kraft Foods. More recently, he was also a visiting professor of marketing at Ulster University and is currently vice chairperson of th
Dentsu Tops Irish Media Agency New Business Rankings in H1 as Global Pitches Reshape Market
Sep 25, 2026 · original
Source: COMvergence New Business Barometer H1 2026. Figures used in this chart are quoted in US$. Dentsu emerged as the leading media agency group in Ireland during the first half of 2026, as a relatively small number of major international account reviews had a significant impact on the Irish media agency market, according to new figures from the media research firm COMvergence. The research firm’s latest New Business Barometer tracked 28 media account moves and pitches in Ireland during the six months, representing approximately €40.5m in media spend. Of this, around €13.2m related to pitches originating in the Irish market while €27.3m was associated with regional or global pitches. Around €19.4m, or 49% of the total spend reviewed, related to accounts ultimately retained by incumbent agencies. Dentsu topped the Irish agency group rankings with approximately €14.7m in total new busine
Wolfgang Leads Irish Winners at Global Search Awards 2026 in Dublin
Sep 25, 2026 · original
A number of Irish agencies took home awards at the annual 2026 Global Search Awards this week in Dublin with Wolfgang Digital leading the pack with six awards, including the Best Global Large SEO Agency. The Dublin-based agency picked up five campaign awards for its work with Brown Thomas Arno Rounding out its haul, Wolfgang’s SEO team was named Best Global Large SEO Agency. In picking up the Best Global Large SEO Agency, the judges singled out Wolfgang’s commercial performance, investment in its own technology, employee ownership model and commitment to charity. According Sean Markey, head of SEO, Wolfgang Digital: “Being recognised as a top SEO agency on a global stage is something we’ll cherish forever. From the pandemic to the ongoing AI revolution, it’s been a crazy few years in the world of organic search, but our team has shown extraordinary determination, ingenuity and courage, t
IRS+ and Foe Win Shark Award for RSA ‘Cut Short’ Campaign
Sep 25, 2026 · original
Pictured: L-R Katie Boylan, Creative Delivery Director, IRS+ Peter Smyth, CEO, IRS+ and Sabrina Maloney, Creative Delivery Manager, IRS+ IRS+ the Audio Intelligence and Creative Network and its creative ideation partner, Foe, have picked up a Bronze award at the Shark Awards 2026 for their “Cut Short” road safety campaign for the Road Safety Authority (RSA). The campaign, developed with the RSA and its media agency Spark Foundry, part of Core, won Bronze in the Radio and Podcast category at the international creative awards. “Cut Short” used an unusual radio intervention across 15 independent stations to highlight the impact of fatal road collisions on families and communities. During the campaign, participating stations abruptly stopped songs mid-play and cut to silence, using the interruption to represent lives being suddenly cut short on Irish roads. The silence was followed by a loca
Bonfire and Ardmore Team Up on Irish-Language Campaign for Beacon CARE Fertility
Sep 25, 2026 · original
Bonfire has launched a new Irish language campaign with Ardmore for Beacon CARE Fertility. Bonfire developed the creative for the campaign, while Ardmore is handling media strategy and buying and it marks the two agencies first collaboration since Ardmore invested in Bonfire earlier this year. Running across TV and out-of-home, the campaign uses the Irish language throughout and centres on Irish baby names and the families whose fertility journeys have been supported by Beacon CARE Fertility. The TV execution features a rendition of the traditional Irish song “Mo Ghile Mear”, performed by Emer Dunne and accompanied by Tom Conroy. According to the agencies, the decision to use Irish was informed not only by the creative proposition but also by audience data around Beacon CARE Fertility’s Dublin clinic. Joanne McKendry, media director, Ardmore, said analysis of Irish-language proficiency d
Out \ Look: Where Ireland moves, Brands Connect
Sep 25, 2026 · original
Colum Harmon, Marketing Director, PML Group with this week’s Out \ Look on Out of Home. As public transport usage across Ireland continues to reach record levels, the environments surrounding buses, rail stations, LUAS stops and transport hubs have become some of the most valuable spaces for advertisers. For brands seeking both scale and engagement, public transport Out of Home (OOH) media offers a powerful combination of reach, attention, relevance and frequency, making it one of the most effective channels for connecting with consumers throughout their daily journeys. Data shows that public transport journeys reached a record 364 million in 2025, representing growth of 6% versus 2024 and 17% versus 2023. Dublin Bus accounted for 167 million journeys, while rail and LUAS each generated 55 million journeys and other bus services contributed a further 87 million. Collectively, these figur
OLIVER Ireland Strengthens Leadership Team with Senior Appointments
Sep 25, 2026 · original
OLIVER Ireland has appointed Niamh Haughey as head of strategy, social & AI and Sarah Eustace as group account director as the agency continues to invest in its senior leadership team. The agency, which is part of The Brandtech Group, said the appointments will support its growth strategy and further strengthen its capabilities across social, artificial intelligence and client leadership. CEO of OLIVER Ireland: Mark McCann said Haughey brings extensive experience in digital and social strategy as well as AI. “Niamh has built a career in digital and social strategy, complemented by extensive AI expertise, with a proven track record in delivering AI agentic solutions for clients. This knowledge will be invaluable as we continue our AI journey and capitalise on the significant opportunities within social,” he said. Haughey will take responsibility for strategy, social and AI as OLIVER conti
The Irish Marketing Podcast: An Exercise in Creative Courage
Sep 25, 2026 · original
The latest episode of The Irish Marketing Podcast has dropped and this week we look at what happens when a car brand swaps conventional advertising for something altogether more tactile, time-consuming and unmistakably human. Our guests are Jessie Newman of Boys + Girls and textile artist Eileen McNulty, who join Daryl to discuss the thinking and craft behind Škoda Ireland’s striking “We’re All Woven into the Fabric of Ireland” campaign — a three-metre-long, hand-sewn tapestry celebrating the journeys, places and moments that make up modern Irish life. Created as a follow-up to Škoda’s award-winning “Legends” installation at Dublin Airport, the tapestry took around 18 months to bring from brief to finished work, including 637 hours of painstaking handiwork. Featuring more than 48 fabrics, 7.5 kilometres of thread and 48 individual stories, it brings together everything from GAA and wind
Heineken, GoLoud and audioXi Expand Greenlight Music Platform with Branded Podcast
Sep 25, 2026 · original
Heineken has expanded its GREENLIGHT music platform into long-form audio through a branded podcast developed with GoLoud and audioXi, as the drinks brand looks to build deeper engagement with younger music audiences. The Greenlight Podcast, hosted by Dara Quilty, features interviews with Irish and international artists and forms part of the wider Heineken GREENLIGHT initiative, which has staged live music performances in venues around Ireland. The podcast has featured artists and musicians including Sprints, Gurriers, Pillow Queens, Le Boom, Theo Katzman, Cory Wong, Aimée, Mark McCabe and Niall Breslin, as well as a festival special recorded at All Together Now with Kelly-Anne Byrne. The series, which began in May and will continue until October, has been developed as an original content property by Heineken, GoLoud, audioXi and Bauer Media Audio Ireland. It is designed to extend the GRE

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