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Agency Reporter

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News, analysis and insight on adtech, CTV, influencer marketing and AI in advertising. For India's media planners, brand marketers and adtech professionals

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Sep 30, 2026
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Agency Reporter - Where Indian Advertising Comes to Think
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  1. Dheeraj Sinha re-elected as the President of The Advertising Club for 2026-27
    Sep 30, 2026 · original
    The Advertising Club (TAC) has announced its Managing Committee for the 2026–2027 fiscal year, following its 72nd Annual General Meeting, held in Mumbai. Dheeraj Sinha, CEO, McCann India (part of Omnicom Advertising India), has been re-elected as President of The Advertising Club 2026-27, for the second year in a row. The new Managing Committee brings… The post Dheeraj Sinha re-elected as the President of The Advertising Club for 2026-27 appeared first on Agency Reporter .
  2. The Subscription Creator — Is Patreon-Style Recurring Revenue Finally Working in India
    Sep 30, 2026 · original
    For years, the creator economy has operated on a deceptively simple promise: build an audience, attract brands and turn attention into income. But as the creator market matures, that model is beginning to look less complete. Brand partnerships remain important. So do advertising revenue, affiliate commerce, live events and merchandise. Yet all of them share… The post The Subscription Creator — Is Patreon-Style Recurring Revenue Finally Working in India appeared first on Agency Reporter .
  3. Non-Metro CTV: How Broadband Expansion Is Quietly Building a Bharat Streaming Audience
    Sep 30, 2026 · original
    For years, the story of India’s streaming boom was largely told through the lens of metros. Mumbai, Delhi, Bengaluru, Hyderabad and a handful of other large cities became shorthand for India’s digital consumer: young, mobile-first, subscription-ready and increasingly comfortable moving from linear television to streaming. That picture is becoming incomplete. The next phase of India’s… The post Non-Metro CTV: How Broadband Expansion Is Quietly Building a Bharat Streaming Audience appeared first on Agency Reporter .
  4. The AVGC Skilling Push: Will Budget 2026’s Creator Labs Solve AdTech’s Talent Shortage
    Sep 29, 2026 · original
    India’s creative economy has spent years sitting between two worlds. It has had the scale of a technology market, the storytelling ambitions of an entertainment industry and the production demands of advertising, yet its talent pipeline has often been treated as a specialist education problem rather than a strategic economic one. Budget 2026-27 changes that… The post The AVGC Skilling Push: Will Budget 2026’s Creator Labs Solve AdTech’s Talent Shortage appeared first on Agency Reporter .
  5. The Quick Commerce Launch Playbook — Anatomy of a 10-Minute-Delivery Product Drop
    Sep 29, 2026 · original
    In quick commerce, a product launch is no longer a campaign that begins when the product reaches the shelf. The shelf itself is moving, the audience is already scrolling, and the window between awareness and purchase can be measured in minutes. A new product can be announced on social media, discovered through a creator, searched… The post The Quick Commerce Launch Playbook — Anatomy of a 10-Minute-Delivery Product Drop appeared first on Agency Reporter .
  6. AI-Generated Out-of-Home — How Dynamic Creative Is Reaching Billboards, Not Just Banners
    Sep 29, 2026 · original
    For years, the language of dynamic creative belonged largely to digital advertising. Banners changed with the weather. Product recommendations shifted according to browsing behaviour. Search ads adapted to intent. Social feeds served different messages to different audiences, often within seconds. Out-of-home advertising, by comparison, appeared almost stubbornly static. A billboard was booked, designed, printed or… The post AI-Generated Out-of-Home — How Dynamic Creative Is Reaching Billboards, Not Just Banners appeared first on Agency Reporter .
  7. The Multi-Platform Creator — Why Betting on One Channel Is Becoming a Career Risk
    Sep 28, 2026 · original
    For a long time, being a creator meant finding your platform. YouTube belonged to long-form video. Instagram belonged to lifestyle, fashion and visual storytelling. X rewarded commentary. LinkedIn became a home for professional voices. Podcasts created another lane altogether. The logic was simple: choose the platform that suits your content, understand its algorithm, build an… The post The Multi-Platform Creator — Why Betting on One Channel Is Becoming a Career Risk appeared first on Agency Reporter .
  8. AI Attribution on the Big Screen — Can Brands Finally Prove a CTV View Drove a Sale
    Sep 28, 2026 · original
    For years, Connected TV was caught between two worlds. It had the scale and storytelling power of television, but advertisers increasingly expected the measurability of digital. A television commercial could create awareness, shift perception and influence a purchase, but proving that a particular CTV impression contributed to a particular sale was far more complicated. That… The post AI Attribution on the Big Screen — Can Brands Finally Prove a CTV View Drove a Sale appeared first on Agency Reporter .
  9. Post-Cookie, Post-DPDP: How Indian Publishers Are Actually Building First-Party Data Moats
    Sep 28, 2026 · original
    For years, the digital publishing business was built around an invisible bargain. Publishers offered content, audiences offered attention, and a complex ecosystem of cookies, pixels, device identifiers and third-party platforms helped advertisers turn that attention into targeting signals. It was efficient, scalable and, for a long time, difficult to imagine without. That model is now… The post Post-Cookie, Post-DPDP: How Indian Publishers Are Actually Building First-Party Data Moats appeared first on Agency Reporter .
  10. Inside a Cricket-Off-Season Campaign — How Brands Are Filling the Gap Between IPL Cycles
    Sep 25, 2026 · original
    For Indian marketers, the IPL has become more than a cricket tournament. It is a media season, a cultural calendar and, for many brands, a planning deadline. For roughly two months, cricket dominates screens, social feeds, conversations and advertising plans. Brands launch films, sign players, build franchise partnerships, create real-time content and compete for attention… The post Inside a Cricket-Off-Season Campaign — How Brands Are Filling the Gap Between IPL Cycles appeared first on Agency Reporter .

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