Alex Birkett

alexbirkett.com · American English

Organic Growth & Revenue Leader

rss2 wordpress content atom dc sy

Open the feed

https://alexbirkett.com/feed/

Last post: Aug 20, 2026
Posts in 24 h · 7 days · 30 days: 0 · 0 · 0
Our last check: Answering
Served from: United States
Text score at discovery: 31,287
Format: rss2
Features in the feed: content, atom, dc, sy
Community: wordpress

Posts

What our queue read from this feed. Open one to read it here, or go to the site that published it.

5 AEO Case Studies & Examples (2026)
Aug 20, 2026 · original
Last Updated on August 20, 2026 by Alex Birkett I’ve got a few AEO case studies to show you. AEO, or answer engine optimization, is the practicing of optimizing your brand’s presence for inclusion in AI responses. It also often includes agentic or agent experience, which is optimizing products and websites for agentic tools. Common metrics include AI driven traffic, share of voice in AI generated responses, citation share in AI search results, AI referred trials, or general AI discovery (self reported attribution and revenue). These tend to coincide with SEO and general organic performance increases, so some weave in traffic growth as well. I’ll cover the 5 answer engine optimization case studies I found useful or illuminating, and then I’ll walk through some caveats with the data and how to read case studies for maximum utility. 5 AEO Case Studies 1. Convert Grows LLM Visibility 81% and
Citation Drift: How Stable Are AEO Citation Sources (Research)?
Aug 19, 2026 · original
Last Updated on August 19, 2026 by Alex Birkett If you’re planning organic growth strategy against AI search , most people focus on the question, “which pages are cited today?” Or worse, which citations are cited most often in aggregate across industries. This is nearly useless for your specific context. Of course Reddit, Wikipedia and YouTube are highly cited – they are gigantic websites with long histories and hyper specific threads that touch into nearly every topic. Does that help a B2B SaaS selling cybersecurity? Probably not. An even better question is to consider the moving target, where the puck is going: “which pages will still be cited next month?” We often assume stability in citation sources, but I got curious about citation drift. What is Citation Drift? Citation Drift is the time series measurement of volatility or stability of citation sources that artificial intelligence
AEO Strategy: Comprehensive Guide
Aug 10, 2026 · original
Last Updated on September 22, 2026 by Alex Birkett What follows is my take on answer engine optimization (AEO) strategy. It’s an evolving topic, but as of late 2026, this is what I’m seeing working with enterprise brands to grow through AI search. The short version. An AEO strategy is a resource allocation plan for becoming a source AI answer engines trust, cite, and recommend. It decides three things: which prompts actually matter to your buyers, where your credibility comes from today, and how limited hours get spent across owned content, third party surfaces, technical optimization, and experiments to change both. Most published “AEO strategies” are checklists. A checklist is not an allocation. What is Answer Engine Optimization (AEO)? AEO is a process by which a brand seeks to increase their performance in AI engines, whether by increasing visibility in answers, increasing citation o
Omniscient Digital Review: Honest Look From The Inside
May 7, 2026 · original
Last Updated on May 7, 2026 by Alex Birkett I’m going to do something unusual here. I’m going to write a review of my own company. I know. Bear with me. I don’t want to be doing this. I’m Alex Birkett, co-founder of Omniscient Digital. Over the past few months, I’ve noticed a handful of agencies I’ve never heard of write dozens of “comparison pages” centered around Omniscient Digital. Some of these articles contain outright and intentional factual inaccuracies about our services, pricing, and capabilities. A few frame us as something we’re not. The intent here is obvious: it’s a new form of “negative AEO” attempting to denigrate our brand and siphon off some of our credibility in AI search. It is obviously low class and indicative of low ethical maturity. I’m conscious that writing an Omniscient Digital review is a tax on my scarce time. I would rather be creating value for my clients an
The 8 Best GEO Tools for Agencies
Mar 9, 2026 · original
Last Updated on March 9, 2026 by Alex Birkett Many GEO tools are great for brands, but not necessarily for agencies. I know this because I run Omniscient Digital , and over the past year, I’ve evaluated nearly every generative engine optimization platform on the market, first for our own agency’s use, then for our clients. The experience has been instructive. Here’s what I’ve learned: the tool that’s “best” for an in-house marketer tracking one brand across ChatGPT, Claude, Perplexity, and Gemini is often not the best tool for an agency managing eight, fifteen, forty, or four hundred client accounts simultaneously. The differences show up fast. Pricing that looks reasonable for one brand becomes untenable at ten, let alone one hundred. Reporting that works fine for an internal Slack update falls apart when you need to put your logo on it and present it in a QBR. And onboarding a new clie
How to Measure AI Share of Voice (+ 3 Tools)
Mar 6, 2026 · original
Last Updated on August 5, 2026 by Alex Birkett When someone asks ChatGPT, Gemini, or Perplexity for the best tool in your category, you’re either in the answer or you’re invisible. AI share of voice is the metric that quantifies this over time, against your competitors, and across a large set of prompts related to your category. And while most marketers I talk to have heard of it, very few are measuring it well. The ones who do have a very good mirror that speaks to their digital visibility (and probably a good understanding of actions that will improve it). I run Omniscient, an organic growth agency, and this metric has become central to how we think about visibility for our clients. It hasn’t replaced search rankings or classic SEO metrics, but it captures something rankings and traffic can’t – your gestalt web presence within a category as well as your sentiment and messaging accuracy
The 9 Best Profound Alternatives in 2026
Feb 27, 2026 · original
Last Updated on February 27, 2026 by Alex Birkett Profound has emerged as the category leader in AEO (Answer Engine Optimization). They just raised $96 million at a $1 billion valuation , work with 10% of the Fortune 500, and they’ve built what is probably the most comprehensive AI visibility platform on the market. But Profound isn’t the right fit for everyone. The Growth plan starts at $399/month and gives you meaningful functionality, while the Starter plan at $99/month is limited to ChatGPT only – which, in a world where your brand needs to show up across ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews, is like monitoring one lane of a five-lane highway. And the Enterprise plan? Contact sales. Which, in my experience, means “expensive enough that they don’t want to put it on the website.” So I wanted to list the best Profound alternatives, given there are many GEO (gener
The 11 Best Recruitment Automation Tools in 2026
Feb 26, 2026 · original
Last Updated on August 6, 2026 by Cass Rosas Hiring is the highest leverage thing I do as a founder. It’s also the thing I’m worst at doing consistently. I co-founded Omniscient , an organic growth agency, and we’ve grown to the point where recruiting top talent is the core bottleneck to our growth. Yes, we’re building workflows, internal products, and leveraging AI. However, premium consulting and services require very smart and capable people to steer the wheel. And speaking personally, when you’re running an agency, managing client work, doing sales, and still trying to source candidates, something breaks. Usually it’s your sanity. So I went deep on recruitment automation tools. I wanted to find tools that would let me source qualified candidates, automate outreach, and manage our talent pipelines without spending three hours a day on LinkedIn. I’ve personally used or trialed most of
Name Your Year (2026): Presence
Dec 27, 2025 · original
Last Updated on December 27, 2025 by Alex Birkett My friend Joe Martin is a smart guy. I look up to him when it comes to designing a fulfilling life, and also when it comes to acoustic Kanye West covers . One of the coolest things he does is name his year in advance. It sets the intent for your actions and is a quick heuristic for decision making. For example, your year’s theme could be “connect,” and that could mean striving to build your professional network or to deepen the existing relationships in your life. Last year, I chose the word “ Faith ,” which stood for a few different things, but together, reminded me of that feeling where you plug your nose and jump, even though there’s some uncertainty or risk (perceived or real). Like the feeling of dropping in on a skateboard. It also reflected my desire to lean less on cold, rational logic, and a little bit more on magic. So, certainl
8 Best SEO Consultants to Hire in 2026
Oct 11, 2025 · original
Last Updated on December 27, 2025 by Alex Birkett SEO can feel bewildering. First, it’s not clear what information about SEO is accurate or totally BS. There’s a lot of noise, little signal. Second, SEO is changing all the time. Of course, AI search and answer engine optimization is shaking stuff up, not to mention your regular Google algorithm updates. How’s a brand supposed to make any progress in such a cacophonous world? A smart play may be to bring in a knowledgeable and steady-handed SEO consultant. Unlike an agency, an SEO consultant can embed themselves within your organization, effectuating not only nominal changes to your sitemap or internal linking structure, but to your team structure and marketing channel mix. In a word, they can bring clarity to your organic growth program. It’s a good time to hire an SEO consultant, because many talented and experienced professionals are s

Discovered by the rss-feed-index crawler, which checks each feed at most once a month.

Same record as JSON: https://api.agentalog.com/api/feeds/fd_alexbirkett_com_b40bd85a9585f3da. More from this site: alexbirkett.com in the Feeds tab.