Alice & Smith

aliceandsmith.com · American English

Transmedia Storytelling Studio

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Last post: Apr 19, 2022
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Introducing XR Server for Microsoft PlayFab
Apr 19, 2022 · original
At this year’s National Association of Broadcasters (NAB) trade show , Microsoft Corporation (NASDAQ: MSFT) is partnering with Alice & Smith to announce a preview of Microsoft PlayFab for Media LiveOps, a platform that will enable media companies to transform their user experiences through gaming ideology and mechanics. PlayFab already powers many of the world’s most popular games including Roblox , Minecraft , Halo , and Rainbox Six Siege . Now, Microsoft is bringing PlayFab to the world of media streaming, where the tenets of gamification – viewer engagement, loyalty, and community-building – are still finding their footing. And the timing couldn’t be better: media companies are racing to deepen and sustain engagement with an audience that’s demanding more information, control, and interaction than ever. By combining the connected interactivity of gameplay with the proactive insight of
Bloodline 2 Alternate Reality Game
May 4, 2019 · original
Launched in 2004, Vampire the Masquerade: Bloodlines was a groundbreaking cult video game that still has a very dedicated fanbase to this day. Fifteen years later, Vampire fans and gamers alike are ready for the much-anticipated sequel, Bloodlines 2. Instead of taking a more traditional marketing route, Paradox Interactive decided to team with Alice & Smith to create a transmedia campaign and take this historical announcement to the next level. Deeply rooted in the mythos of the World of Darkness universe, we crafted a three-month-long interactive journey that would captivate our fans until the very last moment at the official announcement party, set to take place at the 2019 Game Developer Conference in San Francisco. Starting as a very simplistic rabbit hole—a cryptic code in a Twitch stream and weird new ads from a tech startup in Silicon Valley—every single weekend that followed push
No Man’s Sky Alternate Reality Game
Apr 5, 2019 · original
When we were approached to create an event to celebrate the first anniversary of No Man’s Sky’s release and upcoming patch updates, our goal was to build a positive and fun experience to give back to the community and thank the fans who had remained enthusiastic and active since the beginning. We believed that the best way to do this was to create engaging and collaborative events that brought fans from around the world together, created new friendships, and shared our passion for this unique universe. We created Waking Titan: a six-chapter transmedia ARG event that ran for more than eighteen months. While creating content for Waking Titan, we were able to turn to the rich complexity of the No Man’s Sky’s procedurally generated universe and build a storyline that explored some of the elaborate topics that surrounded the game and its origin. This narrative also created a very creative pla
Zynga CSR2 Global Marketing Campaign
Jan 5, 2019 · original
CSR2 is a F2P drag racing game developed by Zynga (ZNGA – NASDAQ). With its stunning graphics and straightforward game mechanics, the app quickly catered to car enthusiasts by using real-life brands such as Porche, BMW, Mercedes Benz and Ferrari. With this fanbase already in place, Zynga wanted to craft a special campaign to celebrate the 70th-year anniversary of Porsche. From the start, our main idea was clear: leverage the community’s passion for the game to help us increase the reach of our campaign, avoiding yet another banners campaign strategy. Like our previous operations, we wanted this promotion to have Alice & Smith’s signature: crafting an entertaining and interactive campaign that would stand out from the rest. In just eight weeks, we created a web-based immersive 3D world map that helped visualize the scope of the global community. The map featured screenshots and assets of

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