Alley

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Alley is a full-service digital agency with the foresight, perspective, and grit to power your brightest ideas and build solutions for your most evasive problems.

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Last post: Oct 1, 2024
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Introducing Captain Hook for WordPress
Oct 1, 2024 · original
One of WordPress’s greatest strengths is its massive plugin ecosystem. As a team that builds bespoke solutions for clients, we often find ourselves working with plugins that either get us 90% of the way toward a feature request, or end up providing more features than we need, leaving us wanting to disable some. Or, perhaps, we want the features enabled for some requests but not all – a common example being disabling features during bulk operations . Most of the time, WordPress Hooks give us everything we need to make these modifications, but sometimes the way a plugin chooses to hook into actions or filters makes it difficult to modify. Consider, for example, a plugin that hooks into an action or filter using an instance method. In an attempt to avoid polluting the global scope, the plugin’s author might instantiate the object in a function. In this case, the object instance isn’t access
Enterprise WordPress uncovered: share your experience
Oct 18, 2023 · original
Once just a tool for bloggers and sole traders, WordPress has rapidly evolved into a leading CMS for enterprise brands, with big names such as The New York Post, Vogue, and the White House now counted among its regular users. To explore why and how large-scale organizations are making use of the publishing platform, we are partnering with our friends at Big Bite and currently gathering stats and insights that will be shared in an upcoming report. State of Enterprise WordPress 2023 , set to be published later this year, will provide a current snapshot of the pros and cons of the platform according to the growing number of global brands that use it. As well as focusing on key areas such as budgets, publishing processes, and custom functionality, the report will also highlight why they chose it, how they’ve extended it, and what improvements they’d like to see over the longer term. It is an
WordPress for Enterprise: Insider insights for big brands and publishers
Aug 23, 2023 · original
Alley recently contributed, along with several other enterprise agencies, to a guide for prospective buyers looking at WordPress as the CMS for their enterprise publishing technology stack. We were happy to join this conversation and help people understand how WordPress has helped some of the biggest brands on the planet simplify their publishing workflow and lower their total cost of ownership for their websites. The guide is now available to download . Thanks to our colleagues at Big Bite for organizing this effort. If you would like to chat with us further about your enterprise publishing needs, we will be at both ONA 23 and WordCamp US this week or reach out to us directly . The post WordPress for Enterprise: Insider insights for big brands and publishers appeared first on Alley .
Customize or create? Core thoughts on core blocks
Jul 25, 2023 · original
As developers, we’re often asked to implement features that would be slight variations on features that already exist in WordPress core . Since building things is our forte, it can be reflexive to start from scratch, but that isn’t always the best route, and it can cost you precious time and resources. In fact, there’s a name for this phenomenon: Not Invented Here Syndrome , which tempts developers to create bespoke approaches to problems that have already been solved. Striking a balance between optimizing existing solutions and creating innovative features is the name of the game. When it comes to developing in WordPress, there’s an advantage: WordPress allows developers to customize core blocks, which could be anything from a minor change of the front-end design to a complete overhaul. Customizing core blocks can save hours— even days —of development time, especially if the desired fea
Evaluating WordPress plugins: Key considerations for strategic selection and implementation
Jun 14, 2023 · original
When creating your website, you want a long-term solution that will meet your needs for years to come. Most websites are not static entities and need regular attention — as the content grows and changes, your audience (hopefully) increases, and new and unexpected needs arise. Whether you’re building your site for the first time, relaunching, or restructuring, the functionalities you implement today will impact the performance and maintenance of your site well into the future. When evaluating a plugin that you’ll potentially use on a site, there are a number of things you want to keep in mind. The most important are security, performance and scalability, customization, and maintainability. Performance and Scalability There is a widely believed myth in the WordPress ecosystem that the number of plugins installed on your site will hinder performance. This isn’t quite correct; 1,000 small, p
“Not Invented Here Syndrome” and how to prevent it
Jun 12, 2023 · original
Not Invented Here Syndrome (NIH) is the guilty pleasure that tempts engineering teams into creating bespoke approaches to problems that have already been solved. Even having your eyes opened to the temptation doesn’t immunize you from it. So, how do you know whether a bespoke solution warrants the effort or if it’s just plain hubris? When you’re trained to architect solutions to problems, the off-switch doesn’t always come naturally. It’s only one small step from looking at a software challenge or existing product to concluding: “That’s not the approach I would’ve taken. I could do better. And here’s how.” This insight is not necessarily bad on its own. However, when it becomes less of a thought experiment and more of an actual experiment — you’re paying an opportunity cost. Seemingly, only direct experience (seeing custom approaches succeed or fail) over time will stay your hand from su
Three WordPress enhancements to streamline your custom block development
May 8, 2023 · original
A lot has changed since the new block editor (codenamed Gutenberg) was launched with WordPress 5.0 in December of 2018. Building custom blocks is now easier than ever, thanks to three key enhancements that were introduced over the last two years: 1. block.json WordPress now lets you describe your custom block using a special JSON schema. By specifying the configuration of your block in a JSON file, you can register the block for both the editor (in JavaScript) and the server (in PHP) while only maintaining one configuration file for block settings and attributes. Furthermore, there is a new helper function that registers a block simply by passing in the path to a block.json file, allowing you to write code that scans a directory for blocks and automatically registers them, thereby cutting down on the amount of developer time needed to add a new block to a site. 2. wp-scripts The WordPres
Promoting asynchronous communication in Slack
Apr 24, 2023 · original
As Alley’s primary tool for communication, Slack provides numerous benefits. It builds culture, rapport, and a sense of belonging — which is especially crucial for remote teams . Perhaps more importantly, Slack enables spontaneous collaboration, allowing team members to give or receive critical feedback in real time and address emergencies immediately. However, using Slack as a synchronous communication tool has plenty of downsides. Slack can be a source of constant interruption and context switching. It can feel like an all-day meeting. It can build unnecessary stress, a sense of implied urgency, an ASAP culture, and an implied 24/7 availability. Worst of all, it can promote shallow work. With one eye always on Slack, tasks are completed half-distractedly. Work is organized around not just meetings, but also around the rabbit holes of Slack! Managing expectations At Alley, we aim to set
Beyond the logo: Tools to define your brand and editorial messaging
Apr 20, 2023 · original
When it comes to your organization, what is the first thing you think of? It could be something straightforward — like your product or logo, but it’s probably more abstract than that. It’s likely tied to your culture, aesthetic, and mission as much as it is to any individual product or service. And those elements aren’t arbitrary identifiers — they’re part of how your brand is experienced and perceived. Building a brand is a lot like building a reputation — it’s important to lay a strong foundation, but ultimately, you build it one interaction at a time. One thing that connects all these components is language. When I say language, I’m not referring to a native tongue or offering multiple translations (although this can be a crucial part of your practice). I’m talking about your choice of words. What you say, how you say it, and who you say it to. In the race to create content and increa
Education & DEIA: Maintaining an evidence-based DEIA program
Apr 3, 2023 · original
At Alley, we take an evidence-based approach to all the work we do — including our community-driven initiatives. Educating ourselves on issues related to and surrounding diversity, equity, inclusion, and accessibility (DEIA) is key to cultivating a safe and thoughtful environment where our diversity is respected, valued, and embraced. We turn to and partner with leaders in the DEIA space for guidance and best practices so that we can continually adapt and improve our approach. What does education have to do with DEIA? The DEIA realm is not a static one. Not only is education one of five key areas where we focus our (DEIA) efforts , it’s weaved throughout all of them. Staying up-to-date on best practices, new language guidance, and the evolving needs across diverse communities are all foundational to building (and maintaining) an impactful DEIA program. Taking actionable steps Setting goa

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