American Marketing Association

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The Essential Community for Marketers The AMA is a community of future marketers and dedicated professionals who work, teach and study in the field.

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American Marketing Association Announces Finalists for Awards Celebrated at the 2026 AMA Symposium for the Marketing of Higher Education
Sep 30, 2026 · original
November 8-11, 2026 in Greater Denver, CO Area Chicago, IL — The American Marketing Association (AMA) has officially announced the finalists for the awards celebrated at the 2026 AMA Symposium for the Marketing of Higher Education. Celebrating extraordinary leadership, innovation, and creative excellence across higher education, these awards recognize the marketers and institutions shaping the future of strategic engagement in the academic sector. The winners will be honored and announced live at the upcoming event in Greater Denver, CO. “Today’s higher education marketing requires an unparalleled mix of empathy, agility, and strategic foresight,” said AMA CEO Bennie F. Johnson. “This year’s finalists represent the absolute gold standard of our field, demonstrating how visionary storytelling and data-driven strategy can transform institutional reach and impact.” 2026 Award Categories and
Quick-Start Lead Nurture Playbook
Sep 28, 2026 · original
Nurture smarter, score sharper, and reach out at exactly the right moment. New to lead nurturing, or ready to do it better? The Quick-Start Lead Nurture Playbook gives financial services marketers everything they need to get up to speed fast and launch smarter nurture campaigns right away. Today’s buyers research on their own, so their decision is half-made before they talk to you. This playbook shows you how to earn a spot on their shortlist with timely, personalized content. You’ll learn to read intent signals, build a lead scoring model that tells sales exactly when to step in, track the metrics that matter, and set a cadence that fits each buyer stage. A printable cadence planner helps you put it into practice immediately and real results from two financial institutions show what’s possible, including $10.5M in new deposits in just seven weeks. Download The post Quick-Start Lead Nurt
Better Innovation for a Better World
Sep 28, 2026 · original
“In a world where major challenges—including environmental crises, social justice concerns, and health emergencies—are increasingly paramount, is there an opportunity for marketing academics to make a more significant contribution to innovation practices that seek to directly address issues fundamental to the human condition?” Today’s headlines are filled with stories about the urgent need for businesses to take action on sustainability, corporate responsibility, and ethical consumerism. However, firms often struggle with how to integrate these goals into their innovation strategies without compromising financial success. A Journal of Marketing article examines the evolving role of innovation—and marketing more broadly—in shaping consumer behavior, corporate strategy, and public policy to align with Better World (BW) objectives. The study finds that innovation can be a powerful force for
Doing Good and Looking Cool: The Impact of Disability Representation in Fashion Marketing
Sep 23, 2026 · original
Journal of Marketing Research Scholarly Insights are produced in partnership with the AMA Doctoral Students SIG – a shared interest network for Marketing PhD students across the world. People with disabilities make up about 16% of the world’s population, yet they are rarely seen in fashion marketing. When brands do include them, they often worry about how audiences will react. Will they respond positively, or will the campaign seem performative, distracting, or off-brand? In their Journal of Marketing Research article , Jiaqian Wang and Chuang Wei set out to answer that question. Across multiple studies, they find that featuring people with disabilities consistently improves fashion marketing effectiveness. Consumers responded more positively to the ads, felt better about the brands, and reported stronger buying interest. When brands feature models with disabilities, consumers tend to pe
Why Marketers Are Still Missing Half the Story
Sep 18, 2026 · original
What’s behind the confidence gap between marketers? Most organizations have no shortage of customer data. The challenge is that customer interactions often remain scattered across channels, platforms and teams, making it difficult to understand the full customer journey. To better understand the impact of this challenge, the American Marketing Association and Epsilon surveyed more than 200 U.S. B2C marketers at enterprise organizations. The findings revealed a consistent pattern: Marketers using identity resolution reported stronger effectiveness across several key marketing capabilities, including prospecting, digital campaign execution and personalization. Figure 1. AMA and Epsilon research found that marketers using identity resolution reported greater effectiveness in reaching prospects, maximizing digital campaigns and delivering personalized experiences than marketers who do not us
Noise, Power, Prestige: The Hidden Language of Product Volume
Sep 16, 2026 · original
Journal of Marketing Research Scholarly Insights are produced in partnership with the AMA Doctoral Students SIG – a shared interest network for Marketing PhD students across the world. In increasingly competitive markets, brands are constantly seeking subtle yet powerful ways to differentiate themselves and communicate value. A Journal of Marketing Research study highlights an often-overlooked yet highly influential factor: product volume. The research demonstrates that the loudness of a product, such as a car engine, speaker, or even notification sound, can serve as a status signal, shaping how consumers perceive both the product and its user. From a managerial perspective, a key insight is that volume is not neutral—it communicates meaning. Louder products tend to signal dominance, power, and confidence. These cues are often associated with assertiveness and visibility, appealing to co
Online Hybrid MBA: Take the Next Step in Your Career
Sep 11, 2026 · original
What if earning your MBA didn’t mean putting your career on hold? Balancing professional growth with leadership responsibilities doesn’t have to mean stepping away from your career. Carnegie Mellon University’s Tepper School of Business offers an Online Hybrid MBA designed for working professionals. With flexible asynchronous coursework, live interactive classes and on-campus immersions, you can earn a rigorous MBA while continuing to build momentum in your career without relocating. Ranked the #2 Online MBA program by U.S. News & World Report , the Tepper School combines business fundamentals and strategy with Carnegie Mellon’s strengths in technology, analytics and data-informed decision making. Students can apply what they learn immediately to real business challenges, helping them build the skills, confidence and perspective to advance their careers. Graduates also report an average
From Cafeteria to Cart: How Healthier School Meals Reshape Household Grocery Shopping
Sep 9, 2026 · original
Journal of Marketing Research Scholarly Insights are produced in partnership with the AMA Doctoral Students SIG – a shared interest network for Marketing PhD students across the world. A household’s food decisions are influenced by a number of factors, not the least of which is the food served in school cafeterias. So what happens when these meals suddenly change? A Journal of Marketing Research study examines how households responded when a major policy—the Healthy, Hunger-Free Kids Act (HHFKA)—made school meals significantly healthier. The policy created a unique opportunity to observe real-world behavior, as the overall quality of a major source of meals for school-aged children improved overnight. This allowed the authors to study how families adjust their everyday food choices in response to this shift. Using nationally representative household purchase data, the authors show that h
Free Plastic Bags Are Back—What Happens When Green Policies Get Repealed?
Sep 2, 2026 · original
Journal of Marketing Research Scholarly Insights are produced in partnership with the AMA Doctoral Students SIG – a shared interest network for Marketing PhD students across the world. The Checkout Counter, Austin, Texas – July 12, 2018, 6:47 PM Maria reaches the checkout at her local grocery store, her shopping cart overflowing with items. The three reusable bags she brought are not enough for the pasta, canned tomatoes, strawberries, and all the other essentials. Yesterday, that would have been a problem—she would either have had to juggle the overflow by hand or buy another reusable bag due to a city-wide green policy that banned free plastic grocery bags at checkout. Today, however, the plastic bag ban is no longer in effect, following a repeal of the policy. Before she can react, the cashier smiles and starts sliding items into crisp, free plastic bags . At home, after unpacking gro
Google Workspace for Business
Aug 26, 2026 · original
Google Workspace with Gemini integrates premium AI into Gmail, Docs, Drive, Meet, and more, helping you work smarter, not harder. Draft emails faster, generate ideas, and summarize documents effortlessly with AI-powered assistance. Manage tasks, schedule meetings, and stay organized across devices with seamless collaboration tools. Whether you’re handling client communications, creating content, or running daily operations, Workspace helps you stay productive and focused. Save 25% for 6 months! Overview Google Workspace is purpose-built for organizational collaboration, enterprise-grade security, and scalability, making it the ideal all-in-one ecosystem for businesses of all sizes—from solopreneurs to large-scale enterprises. While free consumer accounts are great for personal use, Google Workspace provides companies with professional branding (e.g., name@yourcompany.com), pooled cloud s

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