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Author Marketing Experts, Inc.

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Our book promotion services exemplify a dedication to building memorable brands and long-term success. Let's explore your best options!

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Sep 17, 2026
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  1. What’s In, What’s Out: The Book Marketing Edition
    Sep 17, 2026 · original
    Reading Time: 9 minutes https://www.buzzsprout.com/664939/episodes/19631466-what-s-in-what-s-out-the-book-marketing-edition.mp3 Book marketing advice has a shelf life. That has always been true to some extent, but today the problem is harder for authors to navigate. Marketing platforms change. Reader habits change. Amazon changes. Social media algorithms change. And now AI tools can generate an endless supply of confident-sounding book marketing advice—whether that advice reflects how books are actually being discovered and sold today or not. So instead of treating every book marketing “best practice” as a permanent rule, it can be more useful to think of your strategy like a seasonal in and out list . Some tactics that authors were encouraged to prioritize a few years ago simply don’t deserve the same amount of attention anymore. Others haven’t disappeared, but the way we use them has c
  2. 10 Signs Your Book Marketing Isn’t Working
    Sep 15, 2026 · original
    Reading Time: 11 minutes One of the hardest things about book marketing is knowing when to keep going—and when to admit that something isn’t working. Because not only does marketing take time, but it can also feel wildly confusing. The options for book marketing are endless. So how do you know if your book promotion isn’t working? Let’s unpack this. First off, readers don’t see a post, an ad, a podcast interview, or an Amazon page and immediately buy. More often than not, it can take several encounters with you or your book before they decide it’s worth their money—and, maybe more importantly, several hours of their time. Consider the rule of seven – it takes seven impressions to make a sale. And in a world full of distractions, I would guess that that number is even higher. At the same time, a quiet sales week doesn’t automatically mean your marketing strategy has failed. But there’s a
  3. Book Influencer Outreach Case Study: Finding Better-Fit Reviewers Instead of Chasing Bigger Accounts
    Sep 11, 2026 · original
    Reading Time: 9 minutes Answer Block: This case study shows how Author Marketing Experts helped an author build a more focused influencer and reviewer outreach strategy around reader fit instead of follower count. The campaign centered on clarifying the book’s ideal readers, identifying better-fit reviewers and influencers, strengthening outreach language, improving reviewer-facing messaging, and creating a more strategic path for book discovery without relying on book-sales claims. Campaign Snapshot Book type Fiction or nonfiction Genre/category Withheld for client privacy Publishing stage Published or preparing for launch or renewed visibility Primary challenge The author wanted reviewer or influencer attention but was targeting too broadly Campaign focus Influencer outreach, reviewer strategy, reader targeting, genre fit, outreach messaging Client identity Withheld at the author’s req
  4. Overwhelmed by Book Marketing? Here’s How to Get Unstuck
    Sep 10, 2026 · original
    Reading Time: 3 minutes https://www.buzzsprout.com/664939/episodes/19631464-why-authors-avoid-marketing-and-what-s-really-keeping-you-stuck.mp3 Most authors who struggle with book marketing aren’t lazy. They’re overwhelmed. Writing a book gives you a defined goal: finish the manuscript. Marketing is different. Suddenly you’re responsible for Amazon, reviews, social media, email, advertising, publicity, metadata, websites, and dozens of other things you may never have expected to learn. Without a clear plan, procrastination becomes remarkably easy to justify. Research feels productive. Waiting until you have more reviews seems reasonable. Perfecting one more detail feels responsible. But eventually, planning becomes avoidance. Prefer to Listen? This article was adapted from an episode of the Book Marketing Tips & Author Success Podcast . Press play above, or subscribe on Apple Podcasts .
  5. What Bestselling Authors Know About Getting Readers to Click Buy
    Sep 3, 2026 · original
    Reading Time: 4 minutes https://www.buzzsprout.com/664939/episodes/19459386-what-bestselling-authors-know-about-getting-readers-to-click-buy.mp3 Prefer to Listen? This article was adapted from an episode of the Book Marketing Tips & Author Success Podcast . Press play above, or subscribe on Apple Podcasts . Readers have more choices than ever. That sounds obvious, but it changes almost everything about how authors should approach book marketing. Discovery is no longer confined to bookstore shelves or a handful of review outlets. Readers find books through Amazon searches, Goodreads, BookTok, podcasts, newsletters, subscription services, social media, and increasingly through AI tools that can recommend and compare books based on remarkably specific requests. The challenge, then, isn’t simply getting your book discovered. It’s giving the right reader enough reasons to choose it. That dist
  6. 7 Signs You’re Not Ready for Professional Book Promotion
    Sep 1, 2026 · original
    Reading Time: 4 minutes Hiring professional book promotion can give you access to experience, strategy, industry relationships, and an objective perspective on your book. But hiring a team doesn’t mean handing over your book and waiting for marketing to happen. The strongest campaigns are collaborative. You don’t need to have everything figured out before you hire help—that’s often exactly why you need it. But you do need to be willing to look objectively at your book, your audience, and what the market is telling you. Here are seven signs you may not be quite ready to get the most from professional book promotion services. 1. You’re in Love With Your Book Description—and You Aren’t Willing to Change It Your book description isn’t simply a summary of your book. It’s sales copy, and it has a specific job to do on your retail page. If readers aren’t responding to it, being personally attac
  7. How Amazon AI Is Changing Book Discoverability (And What Authors Need to Do About It)
    Aug 27, 2026 · original
    Reading Time: 6 minutes https://www.buzzsprout.com/664939/episodes/19459395-the-amazon-ai-search-update-that-could-change-your-book-sales.mp3 Prefer to Listen? This article was adapted from an episode of the Book Marketing Tips & Author Success Podcast . Press play above, or subscribe on Apple Podcasts . For years, Amazon optimization followed a fairly predictable formula. Research your keywords. Choose the best categories. Write a compelling description. Hope the algorithm connected your book with the right readers. Those fundamentals still matter, but the way Amazon understands books is changing. The introduction of Amazon’s AI shopping assistant, Rufus, signals a much larger shift in how books are discovered. Instead of simply matching keyword phrases, Amazon is becoming better at interpreting what a shopper is actually looking for and determining whether your book genuinely fits that
  8. Local Book Marketing Case Study: Turning a Book Into a Local Visibility Opportunity
    Aug 21, 2026 · original
    Reading Time: 10 minutes Answer Block This case study shows how Author Marketing Experts helped an author build a stronger local and regional visibility strategy around their book. The campaign focused on identifying community connections, local media angles, bookstore and library opportunities, regional outreach paths, and author-specific visibility hooks that made the book more relevant close to home before trying to chase broader attention. Campaign Snapshot Book type: Fiction or nonfiction Genre/category: Withheld for client privacy Publishing stage: Published or preparing for renewed visibility Primary challenge: The author was thinking too broadly and overlooking high-fit local visibility opportunities Campaign focus: Local publicity, regional outreach, bookstore and library visibility, community connections, author positioning Client identity: Withheld at the author’s request Book
  9. Amazon Book Optimization Case Study: Making a Book Page Easier for Readers — and Retail Systems — to Understand
    Aug 21, 2026 · original
    Reading Time: 9 minutes Answer Block: This case study shows how Author Marketing Experts helped an author strengthen their Amazon book page before investing in broader promotion. The campaign focused on book description optimization, Amazon categories, keyword strategy, author bio improvements, review presentation, A+ Content opportunities, and stronger alignment between the book’s reader promise and its retail-page presentation. Campaign Snapshot Book type Fiction or nonfiction Genre/category Withheld for client privacy Publishing stage Published or preparing for renewed visibility Primary challenge The book page was not clearly communicating the book’s value to readers or supporting discoverability Campaign focus Amazon optimization, book description, categories, keywords, author bio, retail-page clarity Client identity Withheld at the author’s request Book title Withheld at the author
  10. Selling Books Direct to Readers: Is It Worth It for Authors?
    Aug 20, 2026 · original
    Reading Time: 6 minutes https://www.buzzsprout.com/664939/episodes/19392168-should-you-sell-books-direct-the-truth-about-leaving-amazon-behind.mp3 Prefer to Listen? This article was adapted from an episode of the Book Marketing Tips & Author Success Podcast . Press play above, or subscribe on Apple Podcasts . For years, Amazon has been the center of the self-publishing universe. It offers unmatched discoverability, a trusted buying experience, and access to millions of readers. But as Amazon’s fees have increased, algorithms have evolved, and competition has intensified, more authors have started asking an important question: Should I sell my books directly to readers instead? The appeal is obvious. Selling direct means keeping a larger share of each sale, receiving payments more quickly, controlling pricing, collecting customer information, and building relationships that aren’t depende

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