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Explore the role of AMEC as the world’s largest media intelligence and insights professional organisation in shaping the industry.

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Sep 30, 2026
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  1. As PR’s strategic role grows, measurement must move closer to decision-making
    Sep 30, 2026 · original
    By Dino Delic, Head of the Data-Driven Communications Practice, Meltwater As head of the Data-Driven Communications Practice at Meltwater, I was proud we could sponsor the 2026 USC Annenberg Global Communication Report . I was especially fascinated by this year’s topic: how communications teams are operating in a more divided and unpredictable environment. PR is getting closer to the business. But measurement is still often designed to explain communications activity. If the role has changed, the evidence model has to change with it. While the subject of polarization can lead to contentious debates, one of the report’s clearest findings is less controversial: organizations increasingly depend on communications expertise when decisions become difficult. 91% of US PR professionals and 86% of international respondents agree that polarization has increased the importance of PR within their o
  2. 2026 AMEC Global Communication Effectiveness Awards Finalists Announced
    Sep 30, 2026 · original
    The 2026 Finalists are now live. Nearly 300 entries were submitted to the 2026 AMEC Global Communication Effectiveness Awards. After rigorous scrutiny by our international judging panel, the finalists are now confirmed. Every finalist has demonstrated work that meets AMEC’s defined criteria for excellence through our threshold-based judging model. What remains to be revealed is the level of achievement that will be awarded. That reveal comes on 5 November at Church House Westminster, London. For now, the finalists list confirms the organisations and clients we look forward to celebrating on 5 November. We hope this gives everyone enough information to decide who they’d like to bring along and ensure the right people are in the room for the occasion. The category details and levels of recognition will remain part of the reveal on the night. After all, we don’t want to take away the excite
  3. AMEC BOARD ELECTIONS 2027-2028
    Sep 16, 2026 · original
    AMEC BOARD ELECTIONS 2027-2028 Nominations Now Open Lead. Influence. Shape the Future. The future of the measurement and evaluation of communication is being shaped today. As the global industry body for communication measurement and evaluation, AMEC relies on its Board to provide strategic direction, represent member interests and help determine where the organisation can have the greatest impact. For the 2027-2028 term, we are seeking senior leaders prepared to bring their experience, strategic perspective, organisational influence and industry relationships to AMEC, with the seniority and organisational support to contribute actively throughout the two-year term. If that describes the contribution you are ready to make, we encourage you to stand for election. Nomination deadline: Monday 12 October 2026 Why serve on the AMEC Board? Serving on the AMEC Board gives senior leaders the opp
  4. Insights: Evolving the Workforce in the Age of AI
    Sep 11, 2026 · original
    Artificial intelligence is no longer a future consideration. It is already transforming how organisations operate, how information is discovered, and how professionals across media intelligence, measurement, research, analytics and insight create value. In the latest AMEC North America Guided Growth Mentorship Series , Rob Bernstein revisits and expands on the themes he introduced during AMEC North America AI Day 2026, offering a practical and thought-provoking exploration of what AI means for the future workforce. For anyone wondering how their role, team or organisation may evolve in the coming years, this session provides both valuable perspective and practical guidance. The Shift from Search to Answer Engines One of the most significant developments discussed in the session is the transition from traditional search engines to AI-powered answer engines. As generative AI tools become i
  5. From Rising Stars to Industry Leaders: Lessons for the Next Generation
    Jul 29, 2026 · original
    What does it take to build a successful career in insights, measurement and communication in an era of rapid AI-driven change? That was the focus of AMEC’s recent webinar, From Rising Stars to Industry Leaders , which brought together three former AMEC Young Professional of the Year winners: Ngaire Crawford, Executive Director of AI Strategy & Market Development at Pulsar Group; Tim Zecchin, Managing Director at UNICEPTA and AMEC Board Member; and Darryl Sparey, Co-Founder and Managing Director of Hard Numbers. Moderated by AMEC Board Director, Khali Sakkas, CARMA the discussion explored career progression, leadership, resilience, industry recognition and the changing skills required for future success. A recurring theme throughout the conversation was the value of stepping outside your comfort zone. Tim Zecchin encouraged young professionals to take on “messy problems” that others avoid
  6. Rethinking PR Measurement in the Age of Generative AI
    Jul 21, 2026 · original
    By Kelly Costello, Director of Corporate Communications, Meltwater For decades, PR measurement has wrestled with the challenge of how to quantify influence in a fragmented media landscape. Today, that challenge has fundamentally changed in nature. Generative AI platforms, like ChatGPT and Google AI Overviews, are rapidly becoming a primary interface for information discovery. Instead of presenting a list of links, they summarise oceans of information into fast, easily digested answers, recommending brands, and shaping narratives in real time. In this environment, traditional visibility metrics, reach, impressions, even share of voice, no longer fully capture how PR drives impact. The question facing communications professionals is no longer just “how visible are we?” but “are we being mentioned, cited, and trusted by AI systems?” From Outputs to Influence: A Measurement Reset Historicall
  7. How to measure AI-led discovery – applying AMEC’s new GEO principles
    Jul 17, 2026 · original
    Home GEO Principles GEO Readiness Practitioner’s Guide GEO Measurement AI Discovery Trusted Visibility Data Quality GEO Audit FAQ’s GEO Webinar Fundamentals Deck GEO Insights Resources AI monitoring can record mentions and citations, while web analytics can identify some referrals, but is brand tracking and an understanding of search that separates novices from the professionals. James Crawford explains how AMEC’s seven GEO principles connect those signals with the public information environment, search readiness, audience evidence and organisational outcomes. Imagine the scene, in some sort of bond-villain-esque lair a marketing CMO looks over his empire. A dashboard reports that an organisation achieved 42 per cent visibility in AI-generated answers. The number looks ready for a board paper. A responsible report still needs to answer several questions. Which products and prompts were t
  8. Discover the AMEC GEO Hub: Your Guide to Measuring Visibility in the Age of AI
    Jul 13, 2026 · original
    The way people discover information is changing. Instead of clicking through pages of search results, audiences are increasingly turning to AI-powered platforms for answers, recommendations and insights. From generative search experiences to conversational AI assistants, these new discovery environments are influencing how organisations, brands and topics are found, understood and trusted. To help navigate this shift, AMEC has launched the AMEC GEO Hub – a dedicated destination bringing together practical guidance, principles and resources for measuring Generative Engine Optimisation (GEO) with greater transparency and rigour. Whether you are building your first GEO and AEO approach or refining work already underway Register Now to attend the upcoming AMEC GEO Webinar: The Principles Are Live. What Do You Do Next? on Wednesday 15 July, 2pm UK A New Resource for a New Era of Discovery As
  9. AMEC GEO Webinar: The Principles Are Live. What Do You Do Next?
    Jul 8, 2026 · original
    Whether you are building your first GEO and AEO approach or refining work already underway, this session will give you a clearer understanding of where to start, what to prioritize and how to build credible measurement and evaluation into your methodology from the beginning. Register Now and join us on July 15 at 2:00 PM UK time. Date: July 15, 2026 Time: 2:00 PM UK time Format: Venue: Live online webinar AMEC has launched the GEO Principles. Now comes the question that matters: what do you do next? This practical “Fundamentals Plus” session will move beyond the launch and help communication professionals begin applying the Principles to their work. The webinar will cover: * The fundamentals of Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) * How to translate the AMEC GEO Principles into practical action * What communication teams should measure, document and e
  10. The Communication Profession Is Asking the Wrong Question About AI
    Jul 7, 2026 · original
    For the past year, one question has come to dominate conversations about artificial intelligence in the communication profession: How do we show up in AI? It is the obvious question. It is also the incomplete one.. In practical terms, that question is often expressed more plainly: How do we rank in AI? How do we get cited by ChatGPT or Perplexity? How do we appear in Google AI Overviews? How do we become the promoted, preferred or recommended answer when someone asks an AI system about our organization, our sector or our expertise? Those are commercially understandable questions. Communication leaders, agencies and clients are trying to understand why one organization appears prominently in ChatGPT, Perplexity, Google’s AI Overviews and other AI-generated answers, while another barely features at all. As AI becomes a dominant gateway to information, visibility in AI search and generative
  11. Save the Date: AMEC Global Summit 2027 – Prague
    Jul 3, 2026 · original
    We are pleased to announce that the AMEC Global Summit 2027 will take place in Prague from 11–13 May 2027 , with Newton Media confirmed as our headline sponsor. The Summit will bring together global leaders in measurement, evaluation, data and insight for three days of learning, discussion and community. Prague will host our international delegates for a programme of keynote sessions, practical workshops, case studies and member networking designed to support the continued growth of our industry. For now, please save the date and Register your interest for updates. 11–13 May 2027 Prague, Czech Republic The post Save the Date: AMEC Global Summit 2027 – Prague appeared first on AMEC .
  12. Why Data Quality Is the Missing Foundation of AI Visibility, GEO, and Communications Intelligence
    Jun 24, 2026 · original
    Blog Author: Nicole Moreo , Insights, Research, & Analytics Leader The industry is spending enormous amounts of time debating models, prompts, and agents. Yet many organizations still cannot confidently answer a much simpler question: Can we trust the data feeding those systems? As the volume of unstructured data continues to grow – from media coverage and social conversations to reviews, customer feedback, and AI-generated content – the discussion around data quality has become increasingly urgent. Yet investment in data quality has not kept pace with investment in AI itself. For years, we have heard the warning that “bad data in leads to bad information out.” In the AI era, that is no longer simply a cautionary statement—it is a business risk. Humans are making decisions based on insights, summaries, and recommendations generated by AI systems. Those outputs are only as reliable as the

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