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American Hat Company

americanhat.net · American English

Each American Hat Company cowboy hat is handmade with expert craftsmanship on American soil with the finest materials available.

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Apr 6, 2026
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  1. The Changing of the Guard – Felt to Straw
    Apr 6, 2026 · original
    The Changing of the Guard There’s a moment every year, and at American, it’s marked by Easter. The true sign of spring. The mornings lose their bite. The days stretch longer. The air carries dust instead of frost. And without saying a word, the guard changes. Felt steps back. Straw steps forward. Image by Maggie Goddard For generations, the cowboy hat has never just been about style. It’s been about season, purpose, and knowing when to adapt. Felt belongs to cold mornings, sharp air, and a certain kind of formality. But when the heat settles in, tradition doesn’t disappear, it evolves. That’s where straw takes over. Not as a replacement. As a continuation. At American Hat Company, that shift carries weight. Every straw hat is built with the same standard that’s defined the brand since 1915. Handcrafted, intentional, and made to perform when conditions demand it. Because straw season isn’
  2. American Hat Company Becomes National Partner of the PRCA
    Mar 19, 2026 · original
    American Hat Company Becomes National Partner of the PRCA “The opening prayer and national anthem are presented by American Hat Company” Photographed by: Nicole Stevens Texas: Built on grit, driven by purpose, and grounded in the Western way of life, American Hat Company is proud to announce its new designation as a National Partner of the Professional Rodeo Cowboys Association (PRCA) and a National Partner of PRORODEO . This landmark partnership unites two institutions deeply rooted in tradition, integrity, and the future of professional rodeo. As a National Partner, American Hat Company will play a prominent role across the PRCA’s national platform, reinforcing its long-standing commitment to the athletes, committees, and communities that define the sport. A cornerstone of the partnership includes presenting sponsorship of one of rodeo’s most meaningful traditions. Across a pool of 675
  3. Jordan Jo Hollabaugh Signs With American Hat Company
    Feb 9, 2026 · original
    Jordan Jo Hollabaugh Signs With American Hat Company American Hat Company signs breakaway roper, podcast host, on air talent, marketing consultant and website designer, Jordan Jo Hollabaugh Texas: Built on grit, driven by purpose, and grounded in the Western way of life, American Hat Company continues to raise the standard by aligning with women who don’t just represent the industry, they help shape it. As the maker of the finest cowboy hats in the world, American Hat Company is proud to welcome Jordan Jo Hollabau gh to its elite roster of female powerhouses. A professional athlete, entrepreneur, wife, daughter, and full-time cowgirl, Hollabaugh embodies the modern Western woman. Whether she’s competing at the highest levels, building her brand, or carrying herself with quiet confidence beyond the arena, Jordan Jo brings intention to everything she does. She understands that success isn’
  4. National Hat Day: More Than a Hat, A Way of Life
    Jan 15, 2026 · original
    National Hat Day: More Than a Hat, A Way of Life National Hat Day is a moment to tip our hats to a piece of American history that has never gone out of style. Long before it became a fashion statement, the cowboy hat was a tool. Built for sun, weather, work, and long days in the saddle. It is worn by ranchers, rodeo athletes, and everyday cowboys who depended on it as much as their boots. At American Hat Company, we don’t just make hats. We carry forward a tradition that has shaped the American West for more than a century. Since 1915, American Hat Company has set the standard for craftsmanship, durability, and performance. Every hat that leaves our factory is built with purpose. Designed to hold its shape, withstand the elements, and stand up to real use. These aren’t hats made for trends. They’re made for a lifestyle. A cowboy hat tells a story before a word is ever spoken. It reflects
  5. American Hat Company Takes on Vegas: Where to Find Us During NFR 2025
    Oct 27, 2025 · original
    American Hat Company Takes on Vegas: Where to Find Us During NFR 2025 It’s the season we look forward to all year. When the Western world gathers under the bright Vegas lights to celebrate the grit, talent, and tradition of rodeo. And once again, American Hat Company is headed to the Wrangler National Finals Rodeo to stand proudly with the cowboys and cowgirls who make this lifestyle legendary. From sun-up shopping to late-night celebrations, here’s everywhere you can find us: Shop the Best in the West Cowboy Christmas Las Vegas Convention Center — First Floor December 4–13, 2025 With The Best Hat Store A tradition as big as the NFR itself, come experience the craftsmanship, fit, and shaping that set American Hat Company apart. RMEF Hunter & Outdoor Christmas Expo Las Vegas Convention Center — Second Floor December 4–13, 2025 With Heads or Tails Live Viewing & Entertainment Storme Sessio
  6. The Arrival of Felt Hat Season
    Aug 29, 2025 · original
    The Season is a Changing: From Straw to Felt. When Should you Switch? https://americanhat.net/wp-content/uploads/2025/08/American_Manufacturing_Social_10.mp4 The Great Switch: From Straw to Felt Every cowboy knows the feeling. One day you’re brushing the dust off a straw hat that’s seen every jackpot, trail ride, and late-summer event. The next, that first cool breeze rolls in, and suddenly the straw just doesn’t cut it anymore. That’s when it happens. The switch to felt. Some folks swear by the rule of thumb: straw from Memorial Day to Labor Day, felt from Labor Day to Memorial Day. Others will tell you they don’t follow rules at all, they wear felt year-round and dare the Texas sun to prove them wrong. And then there are those who trade hats faster than a rodeo clown dodges a bull. (No shame.) Tradition, With a Purpose Sure, the change has tradition behind it, but it’s also about pract
  7. National Day of The American Cowboy
    Jul 25, 2025 · original
    The Cowboy Spirit Lives On: What National Day of the American Cowboy Means to Us. https://americanhat.net/wp-content/uploads/2025/07/ULT-American-Hat_250619_Web.mp4 Every year on the fourth Saturday of July, we celebrate something more than a way of life. We honor a spirit. National Day of the American Cowboy is a tribute to the men and women who carry themselves with grit, integrity, and quiet strength. The ones who rise with the sun, do their work without fanfare, and live by a code as old as the West itself. At American Hat Company , this day runs deep. For over a century, we’ve built more than hats; we’ve built a legacy rooted in the very values this holiday represents: hard work, honesty, resilience, and pride in who you are and what you stand for. It’s not just about the hats on their heads, it’s about the lives underneath them. Founded in 1915, our story is part of the story of th
  8. The Season’s Changing. So Should Your Hat.
    May 15, 2025 · original
    Built for the heat. Ready for the ride. It’s straw season, the American way. There’s a rhythm to cowboy life. As the days stretch longer and the air gets warmer, real cowboys know—it’s time to swap that felt for straw. Not because it’s trendy. Because it works. So, when do you switch to straw? There’s no hard rule—but tradition offers a few guideposts. Many folks follow the classic timeline: Memorial Day to Labor Day. Others, especially across the South and Southwest, pull out their straws as early as Easter, when the weather turns and the season starts to shift. At American Hat Company, we say go with what works. When the felt starts feeling heavy and the sun’s beating down, it’s time. It’s not just about tradition—it’s about comfort, performance, and knowing when to trade warmth for breathability. Why should you leave your felt for the cooler months? Felt hats have their season—cool mo
  9. Preserving Western Heritage Through a New Sponsorship
    Mar 4, 2025 · original
    American Hat Company Partners with Crooked River Roundup Bowie, TX – American Hat Company is proud to announce its new partnership with the Crooked River Roundup Rodeo, an iconic event held annually in Prineville, Oregon—the Cowboy Capital of Oregon. This collaboration makes American Hat Company the exclusive sponsor of the Opening Ceremony and Grand Entry, strengthening the shared commitment to preserving Western heritage and supporting rodeo athletes. “We are thrilled to join the American Hat family. It is an honor not only to promote their exceptional products but also to share in their passion for patriotism and message of positivity. This partnership strengthens the Crooked River Roundup by helping us grow while staying true to the values that define our community.” said Steve Holliday, President of the all-volunteer Crooked River Roundup Association. Keith Mundee, President of Amer
  10. American Hat Company Welcomes the Voices of the West
    Feb 13, 2025 · original
    They’re the ones who keep the crowd fired up, the riders informed, and the event rolling. Bob Tallman Texas: In the world of rodeo, the right voice can make all the difference. American Hat Company is proud to partner with some of the most respected PRCA announcers in the industry— Bob Tallman, Boyd Polhamus, Wayne Brooks, and Roger Mooney —whose voices have echoed through packed arenas, calling the greatest moments in the sport. We’re also thrilled to welcome Cowboy Channel and PRCA Pro Rodeo host Justin McKee , a true storyteller who brings the action to life for fans across the country. Additionally, we are proud to announce the renewal of our partnership with PRCA and PBR announcer Garrett Yerigan , a rising star who continues to set the standard for the next generation of rodeo broadcasters. These announcers don’t just call the action; they capture the spirit, energy, and tradition

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