American Press Institute

americanpressinstitute.org · American English

Explore cutting-edge research, resources, and training for modern journalism. American Press Institute supports a vibrant, ethical, and sustainable press.

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Last post: Sep 30, 2026
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3 experiments to improve engagement with news avoiders
Sep 30, 2026 · original
News avoidance is a complex, growing issue — and one with important implications for the sustainability of local news. Recent research from the Media Insight Project sheds light on the behavior of news avoiders. While 28% of the survey’s respondents feel they can navigate news — both in finding relevant content and in determining trustworthiness — many express serious concerns about news’ emotional impact. About a third say news makes them feel overwhelmed or they find it too stressful, and only 1 in 10 say news gives them a hopeful view of the world. In response, 29% are trying to create boundaries around their phone and online time, suggesting widespread efforts to manage news-related stress. The loneliness epidemic is a compounding factor in news avoidance. A sense of disconnect — not just individually but as a society — contributes to feeling that the community issues local news cove
What did API make possible for you?
Sep 29, 2026 · original
This year the American Press Institute is celebrating a milestone: 80 years of serving news leaders. One thread runs through that history from 1946 to today: news leaders showing up for one another. They came to API to learn, certainly. But they also came to share what they knew and make another leader’s path a little easier. Whether at today’s API Local News Summits, through Table Stakes, Newspaper Next or decades of news and business seminars at API’s former home in Reston, Va., leaders have brought not only their questions but their experiences. They have been willing to say, “Here’s what I’m learning. Here’s what I’m struggling with. Here’s what worked for us. And here’s something that might help you.” Local media participants review materials at API’s old building in Reston, Va. during a 2005 seminar. In that sense, paying it forward has always been part of API. Throughout our histo
Create an impact learning loop
Sep 28, 2026 · original
Once you’ve identified the impact signals you want to spark, think about opportunities to do so beyond your coverage by designing events, programs and spaces that help you both create and learn from your newsroom’s impact . This learning loop can guide decisions about where to invest your time, reporting and social capital next. Impact-minded organizations build habits that help them notice what their communities are responding to, interpret what those signals might mean and adapt their journalism while the work is still unfolding. Ambassador networks, volunteer pathways like Documenters, community advisory groups or even dismantling beat structures in favor of communities of interest — these are systems for learning as much as they are engagement strategies. How one newsroom built a learning system with community ambassadors Rather than relying solely on audience metrics, Rocky Mountain
API at 80 years: Looking ahead to what journalism needs next
Sep 28, 2026 · original
By Robyn Tomlin There’s a certain irony in celebrating the 80th anniversary of an organization whose job is to help an industry navigate change. Longevity, after all, was never the goal. Relevance is. For the American Press Institute, turning 80 is an opportunity to think less about where we’ve been and more about what local journalism needs at this moment. That feels particularly important at a time when many of the assumptions that have shaped our industry for decades are being rewritten. I’ve experienced API’s evolution firsthand — first as a young editor learning how to lead, years later as a newsroom executive navigating the shift from print to digital and today with the privilege of leading API as local journalism faces a new and different set of challenges. API was a different organization at each of those moments because journalism and those who lead it needed different things. T
Build impact into your editorial strategy
Sep 21, 2026 · original
Each person in a newsroom has a different perspective on the type of impact they want their work to have. With so many definitions and stakeholders, impact can’t fall to the engagement or analytics teams alone to track and manage. It has to become part of how everyone plans, reviews and improves the journalism — organizations learn when everyone is responsible for a piece of the conversation or the outcome. How one newsroom integrated impact into its reporting Everyone in the newsroom needs to not only recognize impact signals but frame their work through an impact lens. One way to do this is by making this discussion part of the editorial process before an article is written or a project is published. To think about impact in a more structured way, CalMatters schedules hourlong impact conversations a few weeks before a project publishes to clarify the desired impact of the reporting and
Rethink your impact signals
Sep 14, 2026 · original
A few months into building a team, NC Local was doing what many newsrooms do: sharing early wins through forwarded emails and Slack messages, dropping testimonials into a shared doc and using a spreadsheet to track republication of its work. They recognized the various formats and places for documenting impact weren’t giving them a full picture, and they also wanted to understand the deeper impacts of their work beyond traditional metrics, writes Catherine Komp, NC Local’s engagement director . Asking three fundamental questions helped them realize they needed to manage the influx of feedback and data, which might be crowding out other deeper signals of impact: Who do we want to impact? What kind of outcomes do we want to see? What indicators or signals would we look for? This week, we’ll walk you through identifying deeper impact signals your newsroom wants to track and engaging colleag
Measuring civic value
Sep 14, 2026 · original
Welcome to September’s Need to Know Special Edition on identifying and acting on the impact of your work. This week’s action: Identify important impact signals your newsroom might be receiving but isn’t taking note of. Local newsrooms are confident in measuring what they publish and produce, but a bit less certain about measuring what their work changes. Defining impact differently — much less quantifying it — isn’t a universal practice, but acknowledging that impact is plural is a good place to start. If you were to ask each member of your news organization to craft a six-word impact story, you’d get just as many types of impact as you have people in the room . In fact, an informal analysis of more than 200 API Local News Summit attendee surveys, including from our most recent summit on measuring impact for civic discourse , found that there isn’t a single type of local news impact. So
From the grassroots to the grasstops: Growing a robust public network for better public media
Sep 9, 2026 · original
Rocky Mountain Public Media is Colorado’s largest statewide, member-supported multimedia organization, home to Rocky Mountain PBS, KUVO Jazz and THE DROP. Our broadcast signal reaches nearly every region of our state. Yet reach alone doesn’t tell us whether communities feel connected to us, see themselves in our content, or whether they believe they have meaningful ways to participate. Those questions have become increasingly important to us at a time when so much media can leave people feeling isolated, divided and afraid. We are working to create a different kind of relationship with the people we serve. Public media can be a friend, helping folks navigate tenuous times, celebrate happy ones, learn together and build community that makes us all feel less alone. For years, we counted many of the things public media traditionally counts: members, event attendance, volunteers, donors, vie
How CalMatters is increasing the impact we have on the world — and how you can too
Sep 9, 2026 · original
As journalists, we cannot control the impact of our work. We find and expose the truth, we explain how complicated things work and we create resources that help people. But we have no direct control over what people do with the information we give them. At the same time, journalism is often the direct cause of positive change that makes peoples’ lives better. We see this when lawmakers start fixing broken systems that we investigated, when families are reunited because of our reporting, or when Californians proactively tell us that they weren’t planning to vote, saw our voter guide, and then voted, because they got the information they needed. So what can we do to increase the chances that our work has an impact? At CalMatters and The Markup, we believe the answer is: a lot. There’s so much we can do as journalists to increase our chances of impact, and just like everything else, the onl
We built civic action boxes for readers. They became our impact data.
Sep 9, 2026 · original
I’ll never forget the conversation I had with an environmental funder in late 2024. She asked whether journalism actually moved anyone to do anything. I started to answer and realized I couldn’t. I had stats about our traffic. I had republication credits, including data center reporting that moved on the AP wire. I had institutional wins, including a city that corrected a decade of bad public information the day we published our reporting. All of that shows how far the work traveled and how officials responded. But none of it describes what our readers did with the information. I founded Planet Detroit , a nonprofit newsroom covering environment, climate and health in Southeast Michigan, in 2019. We now have seven staff and more than 480,000 unique readers in the first seven months of this year. Our beat is local climate issues, utility rate cases, industrial permits, rezonings and water

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