amPR inc.

ampr.co · American English

amPR inc is a PR and marketing agency focusing on small to medium sized businesses across all geographies and industries to deliver world-class services.

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Last post: Jun 9, 2025
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Crisis Communications: Oh, Sh!t isn’t a Response
Jun 9, 2025 · original
Has something bad ever happened to you and you immediately feel the sense of fear and dread? Most of us can relate: a fender bender, a missed deadline, bad press. The fact is: it happens. This is where crisis communications becomes important. If you’re like me, your first gut instinct might sound a little like, “Oh, shit.” But that response does exactly that: it does shit. Nothing. Zip. Nada. But a crisis communications plan? That can save your ass. Before there was amPR inc. and, in fact, long before I entered the world of PR and communications, I was a volunteer fire fighter. (I know!) As a VFF, I had the privilege of receiving Medical First Responder (MFR) training and vehicle extrication training — that’s the jaws of life and, yes, it is really fun to cut up a car. All of that training equipped me with skills that I hoped I would never need to use but, because it’s never a matter of
We Got a Face Lift
Feb 12, 2025 · original
When I started amPR inc. in April 2023, my only concern was speed to market. I needed a name, I needed a logo, and I needed a website. In reality, it’s possible I could have launched without any of those things but the trust that comes from a brand is important and I knew I wanted to feel “legit”. I built my amPR logo haphazardly in Canva, 14 weeks pregnant, emotional, and newly laid off. It worked. It was an OK fit, with the visual intending to demonstrate a bit of “out of the box” thinking, which is the approach we take to PR and marketing. But mostly, it never felt quite right. I took the stance on that logo that I take with my kids doing tasks: It doesn’t have to be perfect, but it has to be done. At the same time, I all but slapped my website together. I used a template, almost exclusively used stock imagery, but I painstakingly went over my copy again and again until it felt right.
Whoops! I Forgot the Rules
Dec 19, 2024 · original
I have an embarrassing confession to make: I completely forgot the rules of marketing and communications recently – namely, the most important one. I forgot to KNOW MY AUDIENCE. Let me explain. In working with my clients on a series of billboards for campaigns around HRM, I found myself being swayed by current trends in design and leaning towards highly stylised visuals. The designs were gorgeous, bright, and aesthetically hella pleasing. There was just one (rather big) problem: the customer didn’t want a pretty billboard. They want an easy, affordable solution. The rules are, in theory, pretty simple. You give your audience what they need, not necessarily what looks good in your portfolio. It’s Marketing 101: solve the problem and communicate how your product or service does that in the clearest, most compelling way possible. Those are the rules. But I got caught up. I was swept away by
Why Your Content Isn’t Picked Up By Media
Dec 4, 2024 · original
Have you ever sent out a fantastic news release or content piece only to realize your content isn’t picked up by media outlets or journalists you pitched? It’s a disappointing and even discouraging experience: You spent a lot of work pulling it all together and packing it up. And then, it fell flat. Cue the sad trombone. And, believe me: I’ve been there. More times than I care to admit. Admitting your content isn’t picked up by media can feel like the biggest fail in a PR expert or publicist’s world. I mean, that’s what we’re known for, right? But, the fact is simple: we’re not playing the same game we were five or ten years ago. The media landscape has changed. And so, we need to change with it. Reason #1 Your Content Isn’t Picked Up By Media : It’s too sales-y. Look, I get it. You’re excited about your new product launch or the big sale you’ve got coming down the pipe. Your customers w
The 4-1-1 On Momentum Releases
Nov 1, 2024 · original
When it comes to public relations, building buzz isn’t always about that one big announcement . Sometimes, it’s about creating a steady cadence of news and announcements that keep your company top of mind, delivering backlinks and content to share and re-share. This is where the momentum release comes in — a strategy many companies overlook but one that can significantly impact your brand visibility and credibility over time. But, wait… What is a momentum release? Put simply, a momentum release is a smaller, incremental announcement designed to maintain ongoing visibility for your company, your products, or your services. Rather than waiting for a major milestone or press-worthy event (like a new product launch or funding round), momentum releases strategically share smaller updates that contribute to a broader narrative about your growth and progress . Think of it as keeping the convers
Newsworthy or Not? Sharing Company News The Right Way
Oct 17, 2024 · original
In the world of public relations, not all company updates are created equal. Sure, every achievement feels meaningful internally – but to the public or the media? Not so much… In fact, one of the most common questions I hear from clients and prospects is, Should we send a press release? While there’s certainly a time and a place for a release, it’s not the be all and end all for sharing your company news. Knowing the difference between what’s newsworthy and what’s not is key to maintaining credibility, relevance, and earning valuable media attention. Let’s break it down. So, What Makes Something Newsworthy? This can be a hard pill to swallow, but bear with me: Sometimes, the thing you’re excited about internally doesn’t matter to anyone except you. (I know, I know — rude!) Sending out news releases and attempting to make a big splash about every little update can have the opposite effect
Content Marketing Strategies for Small Businesses
Jul 11, 2024 · original
As a busy mom of three and an entrepreneur, I know how hard it can be to juggle the ever-growing needs of both a business and a family. It brings to mind the phrase “work smarter, not harder,” because let’s be real: small businesses and the teams behind them are already working hard. If like me, your small business doesn’t have a multi-five-or-six-figure marketing budget to spend each year, you might be wondering how the fresh heck you’re going to win the marketing game. Repeat after me: Content. Is. King. Here are some of my favourite strategies to leverage when it comes to building your content marketing game plan: 1. Know Your Audience Yep, we’re beating a dead horse to start this list. But, understanding your audience really is the cornerstone of effective content marketing! Start by creating detailed buyer personas encompassing demographics, psychographics, and behavioural traits. C
Why You Need A Crisis Communications Plan
Feb 16, 2024 · original
Picture this: You’re going about your day when suddenly, you smell smoke. The smoke detector in your house goes off. As you round the corner to enter another room, you see flames. While logic might dictate that the number one thing you need to do is hightail it the heck outta there, the reality is you probably want to grab the most important items: your wallet, your passport, maybe your mobile phone, and some family heirlooms… but, would you even know where everything is in that moment? Now, a house fire is no joke. Neither is a crisis in your business. But the need to be organized in a crisis is the same whether it’s in your personal life or your business. Many fire safety experts would recommend that your family have a “grab bag” with important documents in a location you’re all aware of so you can grab and go in the event of a house fire. We PR professionals recommend something simila
How are Public Relations and Cake Decorating similar?
Jan 4, 2024 · original
In 2020, I decided I wanted to try my hand at cake decorating. I lost several nights’ sleep spent watching mesmerizing videos online from cake connoisseurs and thought, hell – I could probably figure that out. If you know me at all, you’ll know this to be true: once I’ve decided to do something, I’m doing it. From there, I spent a small fortune on all of the tools and products I’d need. Cake pans in all shapes and sizes, scrapers, spatulas, turntables, piping tips and bags, food colouring and sprinkles – everything you can imagine. I made my first cake using just a box mix. And d’ya know what? It turned out pretty well. So, I made another. And another. And another. And, the next thing I knew, I was making a cake every few weeks for friends, family, and even total strangers who’d seen my posts on Twitter and Instagram and wondered if I’d be up for making one for them. ( You can see my cak
5 Reasons Your Content is Failing – Plus What To Do Instead
Dec 2, 2023 · original
In the bustling world of digital marketing, having a solid content strategy is like having a trusty map in the wilds of the internet. But what if your map is leading you in circles? Here’s a light-hearted yet straightforward look at why your content strategy might be more of a misadventure, and how to turn that ship around. 1. You’re Playing it Too Safe Problem: Your content is as exciting as watching paint dry. You’re sticking to the “safe” topics, and it’s snoozeville for your audience. Solution: Add some spice! Don’t be afraid to tackle new trends, share hot takes, or present unique perspectives. Show your brand’s personality. Be bold, be brave, and watch your engagement soar. 2. SEO Isn’t Your BFF Yet Problem: SEO (Search Engine Optimization) feels like a foreign language, and your content is lost in the Google wilderness. Or, perhaps you haven’t even thought about it before. In eith

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