Animated Explainer Video Experts

animationexplainers.com · American English

Animation Explainers - We are the world's leading animated explainer video company. Globally, we have created 1000+ video explainers for amazing clients.

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Last post: Oct 5, 2026
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How Long Should an Explainer Video Be? (60-90s Rule)
Oct 5, 2026 · original
“How long should it be?” is usually the second question on a discovery call, right after “what will it cost?” The two are connected, and both are easier to answer once you know what the video has to do and where it will play. This guide gives the short answer, the data behind it, a length-by-use-case table, the word counts that decide runtime before anyone animates a frame, and the runtimes of real films from our own portfolio. For the basics, start with what is an explainer video? or the wider explainer videos guide . Thinking of getting your own video? Schedule a call with our team. Schedule a call The short answer: 60 to 90 seconds Most marketing explainer videos should be 60 to 90 seconds long: enough time to name the problem, show the solution and land one call to action, and short enough that most viewers reach the end. Go shorter for ads and social cut-downs. Go longer only when t
Explainer Video Company for Complex Products
Sep 18, 2026 · original
Animation Explainers is an explainer video company — a specialist animation studio that turns hard-to-explain products and services into clear, conversion-ready films. We script, design, voice and animate custom 60–90 second explainers for B2B teams in SaaS, healthcare, fintech, logistics and beyond. Typical studio projects sit in the $6,000–$35,000+ band. This page is how to hire us — not a roundup of other studios. Thinking of getting your own video? Schedule a call with our team. Schedule a call Browse our portfolio , skim explainer video cost , or contact us to request a scoped quote (HubSpot meeting + form on that page). Who we are Animation Explainers (AE) is a custom animated explainer video company . We are not a template tool, not a freelance marketplace, and not a generalist video agency that dabbles in motion once a quarter. Our lane is simple: One clear story — what you do, w
SaaS Explainer Videos: Convert Confused Visitors Into Demos
Sep 16, 2026 · original
A prospect lands on your product page. They have about ten seconds to decide whether your software is worth another click — or whether the next tab in their comparison set looks easier. A SaaS explainer video is a short animated film — typically 60 to 90 seconds — that answers three questions for a busy B2B buyer: what the software does, who it helps, and why they should take a next step (trial, demo or sales call). It is not a feature dump, not a UI screencast, and not a brand anthem. It is a conversion asset for products that live behind a login. This page is the decision framework we use with SaaS marketers: where an explainer sits in the funnel, which style fits, how we produce one, and what studio work usually costs. Broader definitions live on what is an explainer video? and the explainer videos guide . Thinking of getting your own video? Schedule a call with our team. Schedule a c
How Much Does an Explainer Video Cost?
Sep 16, 2026 · original
Ask three studios for a price and you will get three different answers — explainer budgets really do swing with style, length and how custom the work is. At Animation Explainers, an explainer video typically costs between $6,000 and $35,000 and beyond. A 60-second explainer video cost sits inside that band, not on a secret mid-tier menu. Effective marketing explainers usually run 60–90 seconds . This guide covers what drives price, how DIY / AI / freelancers / studios compare, and how to brief us. Still defining the format? Start with what is an explainer video? or the explainer videos guide . Thinking of getting your own video? Schedule a call with our team. Schedule a call The short answer: $6,000 to $35,000 and beyond That band reflects real studio projects: focused whiteboard or straightforward 2D through to custom 3D, medical or multi-market work. Not a menu of fixed packages — a re
What Is an Explainer Video? (Definition, Types & When to Use One)
Sep 16, 2026 · original
If you have ever tried to explain a product in a sales deck and watched eyes glaze over by slide four, you already know the job an explainer video is hired to do: make one idea land, then point to a next step — not “look cinematic” or “use every feature we shipped.” This guide covers the definition, formats, a decision table versus promo and demo, when you actually need one, and how we make them at Animation Explainers. Long hub: explainer videos guide . Thinking of getting your own video? Schedule a call with our team. Schedule a call What is an explainer video? (short definition) An explainer video is a short film — typically 60 to 90 seconds — that explains one product, service or idea in plain language, usually with a voiceover and animation. It turns a pitch deck or product page into a single visual argument so a busy viewer can grasp the offer and know what to do next. That is the
What Is Cel Animation? (and When a Cel-Inspired Look Works for Explainers)
Sep 16, 2026 · original
Every classic cartoon you grew up with was built, frame by frame, on sheets of clear plastic. That technique is cel animation — the workhorse of twentieth-century 2D , and the reason hand-drawn characters still feel so human on screen. This guide covers what cel animation is, how the classic process worked, what replaced the plastic, and — most useful if you are choosing a style for a brand video — when a cel-inspired look still earns its keep in explainer videos . Thinking of getting your own video? Schedule a call with our team. Schedule a call What is cel animation? Cel animation is a traditional 2D technique where characters and moving objects are inked and painted on transparent sheets called cels (from celluloid ), layered over a separately painted background, and photographed one frame at a time. Playback is typically 12 or 24 frames per second, which is enough for the eye to read
Animated vs. Live-Action Explainer Videos: Which One Is Best for Your Brand?
Jul 17, 2026 · original
Every business looking to harness the power of video marketing eventually hits the exact same crossroads. You know you need a video to explain your product, boost conversions, and captivate your audience—but you aren’t sure which production path to take. Should you hire a production crew, book actors, and shoot a live-action video? Or should you partner with a creative studio to build a custom animation from scratch? Neither style is universally “better” than the other, but one is definitely better for your specific business goals, budget, and industry . Let’s break down the distinct advantages, ideal use cases, and key differences between animated and live-action explainer videos so you can make an informed decision. The Case for Animated Explainer Videos Animation is the ultimate tool for storytelling without boundaries. Because it isn’t constrained by the laws of physics or reality, i
How to Write a Script for an Explainer Video That Converts
Jul 9, 2026 · original
Even the most breathtaking, high-budget animation will fail to drive results if it’s built on a weak script. In the world of video marketing, your script is the foundation. It controls the pacing, sets the tone, and—most importantly—is responsible for guiding your viewer from a state of curiosity to taking a concrete action. The golden rule of high-converting explainer videos is to keep things punchy. Ideally, your video should run between 60 and 90 seconds . Because the average voiceover speed is about 130 to 150 words per minute, you only have about 150 to 220 words to make your impact. To maximize every single word, top copywriters use a proven, time-tested framework. Here is the step-by-step formula to write an explainer video script that converts. The 4-Step Scriptwriting Framework Step 1: The Hook (0–15 Seconds) Don’t open with a boring corporate history or an introduction of your
The 7 Industries That Benefit Most from Explainer Videos
Jul 9, 2026 · original
Some products sell themselves. A crisp white T-shirt, a sleek coffee mug, or a local landscaping service don’t require much explanation. But what happens when your business sells something abstract, highly technical, or strictly regulated? When you operate in a complex market, standard text descriptions and stock photos often fall flat. If your target audience doesn’t understand your solution within the first few seconds of visiting your website, they will leave. By utilizing visual metaphors and simplified storytelling, animated explainer videos cut through the noise. While video marketing works for almost anyone, these seven industries benefit the most from implementing them. 1. SaaS & Tech Startup Platforms Software operates entirely behind a digital screen. Trying to explain concepts like cloud data orchestration, micro-SaaS integrations, or predictive analytics through text frequent
10 Ways Businesses Use Explainer Videos to Increase Conversions
Jul 9, 2026 · original
The software landscape in 2026 is faster, smarter, and more crowded than ever before. With the Getting traffic to your website is only half the battle. The real challenge begins once a visitor lands on your page: how do you turn that casual browser into a paying customer? In today’s digital landscape, modern consumers don’t want to wade through dense pages of text to figure out what you sell. They want answers fast, and they want them to be engaging. This is where explainer videos become your ultimate conversion tool. By combining visual storytelling with a clear value proposition, a well-placed video can break down complex ideas in seconds and guide users smoothly toward a purchase. If you want to maximize your return on investment (ROI), you need to think beyond a simple homepage upload. Here are 10 highly effective ways businesses deploy explainer videos across their entire marketing
Your Guide to Making a Video Presentation
Jan 9, 2024 · original
If you’ve been in the video marketing industry for any length of time, you’ll know just how much of an impact video content has made. Even those outside the industry know its effects, with video content being so heavily integrated into the lives of billions. It is heavily used on social media, grants marketers a significant return on investment, and is influential in customers’ purchasing decisions. To say video reigns as the king of content would be an understatement, therefore making a video presentation a key skill in your ongoing Marketing repertoire. One of the factors behind the surge of video content is its versatility. It can be applied in a great array of ways to marketing and entertainment, ensuring everyone can find some use in the medium. One of these applications is video presentations. In this article, we will be focusing on video presentations, explaining what they are, wh
Types Of Video Marketing – For Your Business Campaigns
Jan 7, 2024 · original
Video marketing is here to stay, having more than proven its advantages to marketers. Video content is engaging, versatile, and a great way to flex your creative muscles. Better yet, making professional-quality video content has never been easier. With today’s webcams and phone cameras, you can take household devices and create high-quality content with an air of professionalism. Gone are the days when you needed big budgets, film crews, and state-of-the-art tech. While decent tech can help your videos, the content itself is king. As long as you invest your efforts into your videos, your tech won’t be nearly as important. Your audience will be engaged and take the message to heart. With video marketing your videos will perform even better if you can align the video type with your audience persona. In this article, we’ll be giving you a few examples of the types of video marketing. With a

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