Another angry woman

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Can you steal an election with targeted ads? You don’t need to!
Jul 6, 2023 · original
After writing about the digital advertising grift yesterday, I got some really good followup questions regarding agencies using data during election campaigns and the Brexit referendum. Weren’t Russia and Cambridge Analytica and all those bad-faith actors using microtargeted online content to shift elections in the direction of their guy? There was certainly manipulation going on. But the significance of microtargeting was not how the sorcery happened. Consultancy firms like Cambridge Analytica can mostly be categorised as companies whose product is that everyone thinks they could spy on you, using your social media data alone. They don’t actually do this. Even in the data scandal, the profiles that Cambridge Analytica had constructed were built using personality quizzes and a hefty dollop of pseudopsychology. They then extrapolated this to other users with absolutely no evidence that an
Scams upon scams: The data-driven advertising grift
Jul 5, 2023 · original
Digital advertising is a scam from top to bottom. In fact, it’s several scams stacked on top of each other, wearing a trenchcoat, and some of the foundations of fibs are so effective that otherwise reasonable people entirely buy into them. Data-driven ads are anything but I’ll start with a few examples of the data which is definitely held on me, and just how entirely bad my targeted advertising is. Facebook know my age and date of birth. They have had this data since I signed up for the website, 15 years ago. They know exactly how old I am. They also know where I live. Hell, sometimes I used to check into places with my location on. Despite knowing I am way north of 30 and way south of Birmingham, they are incredibly keen on advertising me events explicitly limited to people under the age of 30 in the Birmingham area. Google knew I wanted to buy a mattress. They knew this because I googl
How to give advice on the internet without being an utter menace
Jan 18, 2023 · original
If you don’t think you need to read this post because you’re always giving Good, Helpful Advice as a Good, Helpful Citizen, this one is for you. I’m sure you probably mean well, but it is with a heavy heart that I must inform you that you’ve likely annoyed the hell out of someone at some point or another. Probably more than once. Maybe it’s a regular pattern of behaviour. This post is for you. And if you’ve ever been in that situation where all you wanted was to make a funny post on the internet about your cat drinking water from the toilet, to be deluged with links to cat fountains and lists of various germs that may or may not live in a toilet, this post is for you, too. Just leave the link there. Here is a guide to reply menace behaviour, and how to just not be that menace. Why is unsolicited advice so annoying? At best, it is draining and exhausting. Most people just want to post in
Using Twitter’s new view counters to see if Twitter Blue increases reach (it doesn’t)
Dec 30, 2022 · original
A brief tl;dr before we dive into this project that I set for myself before immediately descending into madness: I used Twitter’s new system of displaying views on every tweet to compare a sample of Twitter Blue users to a sample of users who didn’t pay real money for a little badge. Those who aren’t paying for Twitter Blue get more views on their tweets, probably because they make good tweets rather than doing crypto scams. In this post, I am going to be as detailed as possible in my methodology so you can replicate my work to address the potential flaws and biases, if you wish. You can also download my data set here if you’d like to reanalyse, or run more analyses on the data because there’s probably some more interesting things in there about the difference between normal Twitter users and the Blue weirdos, which I couldn’t be bothered to look at. Introduction Since buying Twitter, El
Are two thirds of young people “cyber-deviants”? A dive into a dodgy study.
Dec 7, 2022 · original
Earlier this week, several news outlets breathlessly reported on a new study which had found that ( gasp ) two thirds of 16-19 year olds in Europe are engaging in risky or criminal activity on the internet. One of the authors, doing the press rounds, explicitly spoke out in favour of the upcoming Online Safety Bill , as a way of keeping these naughty, naughty kiddos safe from themselves. This, of course, triggered my bullshit radar, and this graph in the Guardian in particular caused a forehead sprain from raising my eyebrows too hard. Are you seeing what I’m seeing? Sticking watching porn or a poor-quality and free stream of a show right there alongside things like money laundering and hate speech? Let’s bear in mind that a sizeable portion of them are literally legally adults. You may also be wondering what some of these categories even are . We’ll get onto that later, because it’s fun
Predictions on the soon-to-be-called death of social media marketing
Nov 11, 2022 · original
Twitter is going one of two ways. Either Elon Musk is going to burn the entire thing down swiftly in a fit of pique, or it will go the way of Tumblr: become a wholly unprofitable, entirely unmarketable, good, honest shitposting platform. At the same time, whatever direction Meta is going in… doesn’t have legs. Going down with it will be entire industries of marketing grifts. Those listening tools. Those automated tone detectors. The lucrative doohickeys for identifying microinfluencers. The five-year engagement strategies and the ebooks and the webinars, all of them entirely irrelevant. Elon Musk isn’t the only one who is going to lose a lot of money. I posted this on Twitter, but since there’s a decent chance I won’t be able to repost my tweet when the time comes to declare I’m right, I’m going to say my prediction here: We are about a year out from the marketing industry declaring the
Things I learned from having a mild case of covid
Jan 27, 2022 · original
Last week, Lady Rona called my name. The lateral flow test lit up like a fucking Christmas tree in seconds. The confirmatory PCR came through positive the next morning. I’m a high risk person. I’ve spent the last two years being fairly terrified of catching the virus because I’m aware it could be very bad for me. Even though I’m fully vaccinated and boostered, and got in early on that because of my high risk, I’ve still been, basically, fucking terrified of catching it. One of the first things I thought when the test came up positive was that I should start planning my funeral and pack a bag to take to the hospital. I suppose this post is especially for people like me, who feel like I felt. It’s also for everyone. These are the things I learned from my brush with Miss Rona. Sometimes mild really does mean mild “Mild” as defined by governments is taken to mean cases which don’t need urgen
The identity of The Fourth Man
May 3, 2021 · original
Content warning: This post contains lots and lots and lots of Line of Duty spoilers, and mentions of CSA. Also, I couldn’t always be fucked to look up the spellings of names or even what characters were called, so there’s that. Let me start by saying this: you’re wrong about the Line of Duty finale. It was good. So there. See, the thing is, we all need to go back to the premise of the investigation: Dot’s dying declaration. Dot’s dying declaration led the AC-12 team down an incorrect investigative corridor: the identity of H, the mastermind behind all of this. They then pottered off down another corridor when it turned out they were up to their tits in naughty policemen called H, which was that in fact Dot was tapping out “four Dots”, meaning there were four like him. Both of these conclusions, in my view, are catastrophically wrong, and I sat through several goddamn seasons of the show
The lesson in the Robert Webb interview: Inside the mind of The British Strain Of Transphobe
Apr 15, 2021 · original
I listened to the clip everyone is talking about: Jesse Thorn’s interview with Robert Webb , challenging him very mildly on transphobia. It’s a fascinatingly instructive as to how the mind of The British Strain Of Transphobe works. When presented with an incredibly mild refutation of his stance, there was one thing he was incapable of saying: “I was wrong and not in possession of all the facts.” This is the crux of The British Strain Of Transphobe mindset. It’s a core part of their identity that they’re smarter than everyone else. The vast majority of them start life on the private/grammar school-Oxbridge pipeline, where in place of education they’re just told this. The possibility of being incorrect is something The British Strain Of Transphobe is incapable of processing, because they’ve spent their lives believing they’re cleverer than everyone else, and this belief is integral to thei
This is the image from the mass violence against women that stays with me
Mar 14, 2021 · original
A still image from this video . Less than a minute later, this woman was arrested. Content note: this post discusses sexual harassment, violence against women, and police Last night, women gathered to remember a sister who was killed. A police officer has been arrested for her murder. The police responded to a series of vigils across the country by trampling flowers, trapping and beating women, and snatching them. You may have seen an image of the woman in the photo at the top of the post, just minutes later. A small, red-headed woman, pinned to the floor by police. Haunting, yes. But that’s not the one that stays with me. It’s this one. It is a uniquely banal image, and that is why I find it hits so hard. It is something most of us – all of us, perhaps – as women have experienced. It is a man, standing over a woman, touching her, while she looks visibly uncomfortable. If you watch the v

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