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APO Group
apo-opa.com · British English
APO Group delivers PR, strategic communications and media distribution across Africa, helping brands achieve visibility in every African market.
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- Sep 9, 2026
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- How African Sport Can Turn Global Attention Into Long-Term Value
Sep 9, 2026 · original
African sport is attracting global attention, but turning major sporting moments into long-term value depends on investment in talent, infrastructure, media visibility and commercial opportunities. I work in branding and communications, so I spent this FIFA World Cup watching something on top of football: what happens to a country’s name when several hundred million people hear it for the first time. Cabo Verde has a population of about 530,000 and was ranked 67th in the world before its debut in June. It drew 0–0 with Spain, who went on to win the tournament, and took Argentina to extra time in the Round of 32. A supporter in Miami put it to Al Jazeera like this: “Now the whole world knows about Cabo Verde – that’s how you pronounce it, not Cape Verde.” That’s national brand equity acquired in three weeks. Egypt makes another powerhouse story. It had never won a World Cup match until th - The Most Expensive Communication Failures Are the Ones You Never See
Sep 9, 2026 · original
Why communication failures can delay deals, damage stakeholder trust and slow growth – and why companies expanding across African markets need to build credibility before commercial opportunities arise. I have yet to meet a CEO who missed a revenue target and blamed a 3% decrease in share of voice. And yet communication is almost always somewhere in the room when revenue disappoints. Just never on the list. Because the most expensive communication failures don’t appear in communications dashboards. They appear later. In a regulatory process that takes twice as long as expected. In a partner who goes quiet after an announcement. In a market that understood the decision perfectly and still didn’t move. In a deal that stalled for reasons nobody could articulate cleanly. You know the room I mean. Sales blames the market. Finance blames the timing. Operations blames the execution. Everyone ha - How a Regional Company Beat a Global Competitor to a Million Dollar Contract
Sep 9, 2026 · original
Why a regional technology company beat a global competitor to a major government contract in Kenya – and what market credibility, local expertise and long-term visibility reveal about winning business in African markets. In 2014, I watched a global technology company lose a government digital infrastructure tender in Kenya. The project was valued at about USD 170 million and attracted strong international and regional competitors. On paper, the global company looked like the obvious winner. It had delivered similar initiatives across multiple continents, had deep technical expertise, substantial implementation capacity, and an international reputation. The contract went to a regional technology company with a fraction of the global company’s footprint. My first assumption was that the technical evaluation or commercial proposal must have favoured the regional bidder. But nothing that eme
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